Hyundai Motor Company, along with its Robotics LAB, has earned 18 esteemed iF Design Awards for 2025, emphasizing its commitment to groundbreaking and sustainable design in various fields. This accomplishment highlights Hyundai’s standing as a design-forward leader, achieving 11 consecutive years of recognition at the iF Design Awards, reinforcing its focus on shaping the future of mobility.
SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design, shared, “The acknowledgment from iF Design Awards reflects the exceptional dedication of our visionary designers and engineers, showcasing Hyundai’s competitive design identity on a global scale.”
This year, Hyundai’s achievements at the iF Design Awards span eight categories, covering a wide range of design excellence from automotive products to brand communication strategies. Hyundai has garnered significant recognition for its innovative designs, earning multiple iF Design Awards in 2025 across various categories.
In the automotive sector, their IONIQ 9, PALISADE, INITIUM, Smart Taxi Indicator, Global EV Home Charger, E-pit EV Fast Charger, DICE (Digital Curated Experience) concept, and Multi-Hanger Set all received accolades for their cutting-edge functionality and aesthetics. Additionally, Hyundai’s SPACE (Spatial Curated Experience) concept in product design, Robotics LAB’s X-ble Shoulder wearable robot in industry, and the ACR (Automatic Charging Robot) Service in service design further showcased the brand’s forward-thinking approach to innovation. The ‘Inside the City of Ease’ booth design at CES 2024 and the IONIQ Lab received praise for their impactful interior architecture, while the Robotic Retail Experience at the IONIQ Lab earned recognition in user experience for its engaging, technology-driven approach.
Hyundai’s creativity extends beyond product design, with the brand’s campaigns and publishing also standing out. The FIFA Women’s World Cup ‘How Far We’ve Come’ campaign was lauded in the campaigns and film & video category, highlighting the brand’s social impact. In publishing, the All-New SANTA FE Launch Book impressed judges, showcasing Hyundai’s ability to tell compelling stories through design.
Furthermore, Hyundai’s AD Creator for Car Dealers in branding demonstrated the company’s commitment to enhancing dealer-customer relationships through thoughtful, impactful design solutions. These wins reflect Hyundai’s broad expertise and its ability to push boundaries across multiple design disciplines.
Founded in 1954, the iF Design Awards are one of the most prestigious global design competitions. Each year, more than 10,800 designs from 72 countries are assessed. Winning designs undergo a rigorous two-stage evaluation process, confirming their relevance and impact.
The IONIQ 9 is setting a new standard in the luxury SUV market, blending aerodynamics, space, and aesthetics seamlessly. Known as the ‘Aerosthetic Lounge,’ this vehicle not only focuses on functional design but also incorporates customer-centered sustainability features. The IONIQ 9 showcases the future of high-end automotive design, where luxury is enhanced by eco-friendly and efficient innovations.
The PALISADE takes the premium SUV segment to new heights with its bold exterior and sophisticated interior design. Its user-centric approach blends versatility with luxury, providing an experience that caters to both the functional needs and aesthetic desires of its drivers. This vehicle stands as a testament to Hyundai’s commitment to redefining luxury in the automotive industry.
The INITIUM represents Hyundai’s vision for a sustainable, hydrogen-powered future. This concept vehicle features a strong and durable design, characterized by clean, powerful lines and a focus on robustness. The INITIUM aims to push the boundaries of automotive design by offering a glimpse into the future of zero-emission mobility, built to last and perform.
The Smart Taxi Indicator is a groundbreaking innovation aimed at improving safety for both passengers and pedestrians. This easy-to-install, non-damaging system enhances visibility during passenger drop-offs, minimizing the risks associated with micro-mobility accidents. Its simplicity and effectiveness make it a vital tool for increasing safety in urban environments.
The Global Home Charger is a universal solution designed for both Hyundai and Genesis electric vehicles. With a 22kWh output, this charger is both innovative and efficient, offering a cost-effective way for EV owners to charge their vehicles at home. Its versatility and design ensure it fits seamlessly into various home setups, enhancing the electric vehicle ownership experience.
The E-pit EV Fast Charger is an ultra-fast, all-in-one charging station that integrates a power bank for added convenience. It features dual-plug capabilities, which not only reduce costs but also enhance the overall quality of the charging experience. This product is part of Hyundai’s expanding network of fast chargers, further supporting the growing demand for efficient electric vehicle infrastructure.
The SPACE concept is a hydrogen-powered public mobility system designed to allow unrestricted travel for everyone, including those with mobility challenges. This concept focuses on adaptive seating and easy boarding features, ensuring accessibility for various needs. The SPACE system embodies Hyundai’s commitment to creating inclusive, sustainable transportation solutions for the future.
DICE is a hydrogen-powered personal mobility platform that integrates artificial intelligence and spatial computing to offer an eco-friendly, customizable travel experience. With its transparent OLED display and RingPad interface, DICE redefines smart connectivity, allowing users to personalize their mobility in a way that aligns with both their lifestyle and environmental values.
The Multi-Hanger Set is an innovative design aimed at optimizing vehicle interiors for better organization. This system includes a flexible tablet holder or coat hanger that can be attached to the headrest pillars, offering a smart and efficient way to maximize space within the vehicle. It’s a practical solution for keeping the interior neat and functional, ensuring a pleasant driving experience.
The X-ble Shoulder, developed by Robotics LAB, is an industrial wearable robot designed to reduce injuries for auto manufacturing workers. It provides comfort and ease of use, particularly for those who perform overhead tasks regularly. By improving ergonomics, the X-ble Shoulder helps protect workers from strain, contributing to a safer and more efficient workplace.
The ACR (Automatic Charging Robot) Service is a cutting-edge solution that uses artificial intelligence to autonomously assess parking status and charge electric vehicles. This service is designed to be accessible to all users, including those with disabilities, making EV charging more convenient and inclusive. It represents Hyundai’s forward-thinking approach to improving the user experience in the world of electric mobility.
At CES 2024, Hyundai’s ‘Inside the City of Ease’ booth design showcases its human-centered vision for the future of mobility. Featuring hydrogen-powered technologies and a shift towards software-driven vehicles, this exhibit highlights Hyundai’s commitment to a sustainable and tech-driven future. The booth provides a glimpse into how technology and design will come together to improve the daily lives of people worldwide.
The IONIQ Lab in Bangkok serves as an innovative showroom where visitors can explore the IONIQ brand. This space offers a hands-on experience with cutting-edge technology and content related to electric vehicles. The lab is designed to engage and educate visitors, creating an immersive environment that highlights Hyundai’s commitment to innovation and sustainability in the automotive industry.
The Robotic Retail Experience at the IONIQ showroom in Bangkok introduces an interactive way to engage with Hyundai’s E-GMP platform. Using robotics, the showroom presents the technology in a playful and intuitive manner, showcasing Hyundai’s creative and forward-thinking use of robotics in a retail setting.
This experience highlights the brand’s innovative approach to the future of mobility and user interaction. Through these achievements, Hyundai continues to set benchmarks in design, sustainability, and innovation across multiple industries.
Founded in 1967, Hyundai Motor Company operates in over 200 countries, with a dedicated workforce of more than 120,000 employees focused on addressing global mobility challenges. Guided by its vision of “Progress for Humanity,” Hyundai is driving its transformation into a Smart Mobility Solution Provider. The company is investing in cutting-edge technologies, including robotics and Advanced Air Mobility (AAM), to develop groundbreaking mobility solutions and embracing open innovation to introduce future mobility services. Committed to a sustainable future, Hyundai continues to lead the way with zero-emission vehicles powered by its industry-leading hydrogen fuel cell and electric vehicle technologies.
