Hewlett Packard Enterprise (NYSE: HPE) has unveiled new advancements in its HPE Aruba Networking portfolio, designed to enhance retail operations through cutting-edge connectivity and edge computing solutions. These innovations, introduced at NRF 2025: Retail’s Big Show, are tailored to modernize retail environments, boosting customer experiences and operational efficiency across stores, warehouses, and beyond.
HPE Aruba Networking’s expanded portfolio brings transformative solutions to retail environments, starting with the HPE Aruba Networking 100 Series Cellular Bridge. This device ensures uninterrupted connectivity by providing seamless primary or backup WAN access, even in the event of fiber or broadband outages. It is particularly valuable for mission-critical services like credit card processing. Additionally, the Cellular Bridge supports rapid deployment for new or temporary locations such as pop-up stores or kiosks, eliminating the delays and costs associated with traditional broadband installations.
The portfolio also includes the HPE Aruba Networking CX 8325H Switch, a space-saving, 18-port, half-width device designed to integrate with the HPE ProLiant DL145 Gen11 server. This energy-efficient solution is tailored for retail setups with limited space, enabling robust edge computing capabilities without overloading power or cooling resources. Meanwhile, the 750 Series Wireless Access Points provide advanced processing of IoT data in real time. This ensures secure and efficient operation of AI-driven retail applications, making it ideal for managing smart retail environments.
For enhanced network management, HPE Aruba Networking Central AI Insights delivers groundbreaking capabilities. It optimizes Wi-Fi performance for outdoor curbside operations, ensuring smooth customer experiences during transactions. Moreover, it strengthens network security by detecting unusual IoT behavior, which may indicate potential breaches or security vulnerabilities. Together, these solutions create a powerful, secure, and future-ready foundation for modern retail operations.
These solutions address the growing reliance on IoT devices in retail, such as RFID labels, electronic shelf labels, and motion detectors, which are often targeted by hackers. The enhanced security features in Aruba Networking’s offerings provide a robust defense against malware and unauthorized access.
“As retailers face challenges in inventory management, warehousing, and omnichannel fulfillment, secure and reliable connectivity becomes essential,” said Stuart Strickland, Wireless CTO at HPE Aruba Networking. “Our solutions bring real-time IoT data processing closer to the source, enabling smarter, more profitable retail strategies.”
Additionally, HPE has expanded its IoT Operations Dashboard to support third-party applications from a robust ecosystem of partners. This enhancement empowers retailers to leverage solutions for fraud detection, inventory tracking, pricing optimization, and more. Featured partners include Hanshow, Simbe, SOLUM, VusionGroup, and Zebra Technologies.
By integrating HPE Aruba Networking’s private 5G and Wi-Fi solutions with HPE GreenLake and the ProLiant DL145 Gen11 server, retailers can streamline remote management and reduce IT resource demands across distributed locations. With these innovations, HPE continues to solidify its position as a leader in secure, AI-powered edge-to-cloud solutions, enabling retailers to drive efficiency and deliver exceptional customer experiences.
Hewlett Packard Enterprise (NYSE: HPE) empowers organizations to drive transformative results by unlocking the full potential of their data, wherever it resides. With a legacy of innovation and forward-thinking, HPE is committed to advancing how people work and live by delivering open, intelligent, and integrated technology solutions offered as a service.
HPE’s comprehensive portfolio spans Cloud Services, Computing, High-Performance Computing & AI, Intelligent Edge, Software, and Storage, ensuring seamless integration and consistent performance across edge and cloud environments. These solutions enable businesses to innovate faster, create new revenue streams, and enhance operational efficiency through cutting-edge technologies tailored to their unique needs.
By focusing on delivering scalable and intelligent systems, HPE helps organizations reimagine their operations, adopt new business models, and engage with their customers in impactful ways. With decades of expertise, HPE continues to set new benchmarks for technological excellence and customer success.
