Hindustan Petroleum Corporation Ltd. (HPCL), a leading oil company, has partnered with Tata Motors, India’s largest manufacturer of commercial vehicles, to introduce their jointly branded Genuine Diesel Exhaust Fluid (DEF). This premium DEF solution is designed to enhance vehicle performance, improve drivetrain efficiency, and extend the lifespan of vehicles. Manufactured in BIS-certified facilities that meet the highest industry standards, this co-branded DEF is now available through HPCL’s extensive network of 23,000 fuel stations nationwide, providing convenient access to customers.
DEF is a vital component for modern BS6-compliant diesel vehicles, playing a crucial role in reducing harmful emissions by converting nitrogen oxides into safer compounds like nitrogen and water. By using this co-branded DEF, Tata Motors’ customers can enhance their vehicles’ efficiency while ensuring compliance with emission and environmental regulations.
Amit Garg, Director of Marketing at Hindustan Petroleum Corporation Ltd., commented, “At HPCL, we strive to drive innovation and sustainability in the mobility sector. Our partnership with Tata Motors for the co-branded DEF is a key step in reducing emissions and promoting cleaner transportation. With our nationwide distribution network and Tata Motors’ technical expertise, we aim to provide an eco-friendly and high-quality solution that supports a greener future.”
Girish Wagh, Executive Director at Tata Motors, shared, “This collaboration with HPCL marks an important advancement in our commitment to provide sustainable and innovative solutions for the commercial vehicle sector. The introduction of this co-branded DEF ensures that Tata Motors’ customers can easily access the product, ensuring optimal vehicle performance while adhering to environmental standards. We are excited to partner with HPCL to offer a solution that not only boosts vehicle efficiency but also contributes to cleaner air and a greener future.”
HPCL remains dedicated to sustainability and innovation in India’s energy transformation, focusing on cleaner fuels, renewable energy, and digital advancements in fuel retailing. The company’s extensive infrastructure, including refineries and terminals, ensures consistent product availability across both urban and rural markets. HPCL continues to play an essential role in promoting sustainable mobility and emission reduction, contributing to a cleaner and more efficient transportation future for India.
Tata Motors complements its commercial vehicles with its SampoornaSeva 2.0 initiative, providing comprehensive lifecycle management services such as breakdown assistance, guaranteed turnaround times, annual maintenance contracts (AMC), and easy access to genuine spare parts. Additionally, the company’s Fleet Edge platform optimizes fleet management and maximizes vehicle uptime. With over 2,500 sales and service centers across the country, Tata Motors ensures the highest vehicle uptime for its customers.
