HOMEFOIL, the kitchen essentials brand from LSKB Aluminium Foils Pvt Ltd, has launched a new multi-platform campaign featuring brand ambassador Kareena Kapoor Khan. Created by Dharma 2.0 and directed by filmmaker Punit Malhotra, the campaign includes two television commercials that highlight HOMEFOIL’s premium food wrapping products and their role in keeping food fresh, hygienic and convenient to pack.
The campaign is the second collaboration between HOMEFOIL and Kareena Kapoor Khan. Through humour and everyday situations, the films aim to encourage consumers to look beyond price when choosing aluminium foil and consider product quality, food safety and reliability.
The first film features HOMEFOIL Golden 2-in-1 Paper & Aluminium Foil and uses a humorous office lunch setting to highlight the difference between oil and foil. Kareena Kapoor Khan helps deliver the central message that the right product matters when it comes to wrapping and carrying food. The film ends with the tagline, “Wrap Karo Unwrap Karo.”
The second film uses a catchy jingle to showcase the benefits of HOMEFOIL products in everyday situations. It highlights common problems such as curry leaking inside a school bag, sandwiches and vegetables losing their appeal while being carried and leftover food becoming less enjoyable the next day. The campaign features HOMEFOIL Golden Embossed Aluminium Foil and Golden 2-in-1 Paper & Aluminium Foil. The products are positioned around features including resistance to oil and moisture, freshness retention and ease of use.
Kunal Bajaj, Promoter, Jupiter Group, said food packaging continues to be an overlooked aspect of household food safety and freshness. He said the campaign aims to highlight the importance of choosing reliable and quality food wrapping products while using Kareena Kapoor Khan’s popularity to connect with consumers.
Lakshay Singhal, Director, LSKB Aluminium Foils, said the company focuses on developing products that address everyday kitchen needs. He added that the Golden Embossed Aluminium Foil and Golden 2-in-1 Paper & Aluminium Foil combine convenience, food safety and quality, while encouraging consumers to make informed choices when selecting food wrapping products.
The campaign also draws attention to concerns in India’s aluminium foil market, where differences in product thickness, quality and actual length can make comparisons difficult. HOMEFOIL is encouraging consumers to choose certified and reliable products, particularly because food wrapping materials come into direct contact with food. The campaign will run across television, digital platforms, social media and outdoor media, reaching consumers across India.
HOMEFOIL offers a range of kitchen and food packaging products, including household foils, premium golden and silver embossed foils and 2-in-1 paper-and-foil variants. The products are designed to help preserve food freshness, retain heat and support hygienic food storage for households and the HoReCa sector.
