Hisense, a global leader in electronics and home appliances, has partnered with EPACK Durable Limited (EDL) to set up a new manufacturing facility in Sri City, Andhra Pradesh. The plant will produce air conditioners and other household appliances, strengthening Hisense’s foothold in the Indian market.
Steven Li, Managing Director of Hisense India, highlighted the significance of the partnership, saying, “This collaboration boosts our production capabilities while allowing us to continue delivering top-quality products tailored to Indian consumers.”
As part of its localisation strategy, Hisense also plans to export appliances manufactured at the new facility to key international markets.
Ajay DD Singhania, Managing Director and CEO of EPACK Durable Limited, said, “This partnership with Hisense opens up exciting growth opportunities in both the domestic and global markets.” EPACK Durable Limited is a leading manufacturer of durable consumer appliances in India, specializing in the production of air conditioners, refrigerators, washing machines, and other white goods.
Established as part of the larger EPACK Group, the company has earned a reputation for delivering high-quality products that cater to the needs of both domestic and international markets. With state-of-the-art manufacturing facilities, EPACK Durable adheres to global standards of production and sustainability, ensuring energy-efficient and eco-friendly appliances.
The company’s focus on innovation, coupled with its commitment to customer satisfaction, has made it a trusted name in the durable goods industry. EPACK Durable also actively contributes to the “Make in India” initiative, enhancing local manufacturing capabilities and creating employment opportunities across the country.
Founded in 1969, Hisense operates in over 160 countries and reported a global revenue of around $29 billion in 2023, with over 40% of that coming from international sales. Besides consumer appliances, the company has a strong presence in B2B sectors like transportation and medical technology. Its brand portfolio includes Toshiba TV, Gorenje, and ASKO, and it maintains prominent sports sponsorships with FIFA, UEFA, and Real Madrid.
