Hindustan Zinc Limited (NSE: HINDZINC), India’s sole and the world’s largest integrated zinc producer, has redefined the metal buying experience with the introduction of its Online Price Discovery (OPD) and Digital Pricing Automation systems. These platforms are integrated into the Vedanta Metal Bazaar, delivering a seamless, transparent digital procurement model akin to B2C e-commerce, now applied to the industrial metals sector. The company now offers 100% of its zinc, lead, and silver portfolio through real-time online auctions, granting customers improved access, flexibility, and control in a volatile commodities market.
All Hindustan Zinc products are now accessible through dynamic online auctions, enabling efficient price discovery based on live market conditions. This includes LME-registered products such as Special High-Grade (SHG) Zinc, High-Grade (HG) Zinc, Prime Western (PW) Zinc, Continuous Galvanizing Grade (CGG) Zinc, Special High-Grade Jumbo Zinc, High-Grade Jumbo Zinc, EcoZen (Asia’s first low-carbon zinc), Die Casting Alloys 3 and 5, Special High-Grade Lead, and LBMA-registered silver bars and powder. Hindustan Zinc, as a fully integrated mine-to-metal producer, ensures stable global supply of critical metals.
Zinc is vital for steel galvanization, crucial in infrastructure, automotive, renewable energy, electronics, defence, and electric mobility. Lead is extensively used in automotive batteries, construction, and radiation protection. Industrial silver now plays a pivotal role in sectors such as electronics, AI, nanotechnology, and biotech, underpinning advancements in technology and innovation.
The shift to digital procurement addresses challenges associated with traditional buying methods, such as manual reconciliation, price volatility, and logistical delays. The OPD platform offers end-to-end digital traceability, from quotation to contract confirmation, and aligns pricing with global indices such as the LME and foreign exchange rates. Auctions are hosted during LME trading hours, extending accessibility beyond standard business operations and allowing MSMEs to make informed purchases through transparent pricing mechanisms.
The platform supports both spot purchases and long-term contracts, with features including screen pricing, target pricing based on set criteria, and seamless integration with enterprise systems. Risk mitigation and margin controls are embedded, empowering users to make informed decisions swiftly. Hindustan Zinc’s Customer Technical Services team provides ongoing support to enhance the procurement experience.
Arun Misra, CEO of Hindustan Zinc, stated, “Metals are the foundation of industrial development. By placing pricing control in the hands of our customers through these platforms, we are improving access to essential resources and modernizing procurement for the future.” Lalit Shah of Mahaveer Metals added, “The platform offers unmatched transparency and control. Features such as live LME-linked pricing and a streamlined bidding interface allow us to optimize procurement with ease and confidence.”
To complement digital procurement, Hindustan Zinc operates the Zinc Freight Bazaar, a logistics platform offering live tracking, bidding tools, and route optimization. All products are BIS-certified and Environmental Product Declaration (EPD) verified. With REACH certification, the company ensures compliance with European market standards.
Hindustan Zinc, a Vedanta Group enterprise, commands approximately 77% of India’s primary zinc market and exports to over 40 countries. It ranks among the world’s top five silver producers and has been named the most sustainable company globally in the metals and mining sector by S&P Global’s Corporate Sustainability Assessment for two consecutive years. The company has also introduced EcoZen, a green zinc brand with a carbon footprint 75% below the global average. Hindustan Zinc is a certified 2.41x Water-Positive entity and is committed to achieving Net Zero emissions by 2050. Its CSR initiatives have impacted over 2.3 million individuals, placing it among India’s top ten corporate social responsibility leaders.
