Hindalco Industries Ltd., the metals flagship of the Aditya Birla Group, has revealed a fresh brand identity to mark its strategic shift from a materials supplier to an engineered solutions provider. The company also announced an investment of Rs 45,000 crore across its aluminum, copper, and specialty alumina businesses.
The rebranding was launched in Mumbai by Aditya Birla Group Chairman Kumar Mangalam Birla. It features a redesigned logo with a bold “H” and introduces the tagline “Engineering Better Futures,” which highlights the company’s commitment to sustainability, circularity, and precision engineering.
“Today, Hindalco has become a mini-conglomerate in itself, with 52 plants across 10 countries producing a wide range of high-quality products that support the global economy,” said Birla at the unveiling. He emphasized that the new identity reflects Hindalco’s role as a catalyst for change and a problem solver across various industries.
Satish Pai, Managing Director of Hindalco Industries Ltd., called the rebranding “a pivotal moment” in the company’s journey. The transformation aims to position Hindalco as an innovation-driven solutions provider for industries such as electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics.
Hindalco has already established strategic partnerships in automotive manufacturing, packaging, battery production, and aerospace. The company has played a key role in major Indian space projects, contributing materials to ISRO’s Chandrayaan and Mangalyaan missions.
Sustainability remains at the heart of Hindalco’s strategy, with initiatives such as India’s first e-waste recycling plant at Birla Copper and a 100MW renewable energy project in Odisha. Hindalco has been recognized as the World’s Most Sustainable Aluminium Company in the S&P Global Corporate Sustainability Assessment rankings for five consecutive years.
Hindalco Industries, valued at $26 billion, is the world’s largest aluminum company by revenue. The company operates across the entire value chain, from bauxite mining to downstream products, and is also India’s largest copper producer
