German fittings manufacturer Hettich expects India to contribute nearly one-fifth of its global revenue in the near future. Already the second-largest market for the company after Germany, India continues to register strong growth, said Andre Eckholt, Managing Director for Hettich India, Middle East, and Africa. The company, which began local manufacturing in Vadodara in 2013 and later added a second facility in Indore, plans to deepen its presence in the country by aligning with the government’s push for domestic production and capitalising on rising demand from India’s growing middle class.
“India is Hettich’s fastest-growing market globally,” Mr Eckholt said, noting that the country’s share in the group’s €1.5 billion global revenue is steadily climbing. “The contribution from India is already in double digits and moving steadily towards 20%,” he added.
The growth trajectory has prompted the Hettich family, which owns the group, to continue investing and expanding in India, both in terms of production and market coverage. India’s economic momentum, young population, and expanding consumer base make it a key focus area for future investments, Eckholt said. India has now surpassed China in terms of market size for Hettich, securing the second spot behind Germany. Other major markets for the group include China, the United States, and countries in Europe.
In terms of manufacturing, the company has invested around ₹2,000 crore in India so far. Its initial strategy—”Made in India, for India”—has evolved significantly over the past decade. Now, the Indian plants not only serve domestic demand but also cater to international markets.
“We are exporting from India to the US, Australia, and Europe,” said Mr Eckholt. “What’s more, we are even exporting to China—while many others still rely on Chinese imports. This speaks volumes about our competitiveness and the quality of our Indian-made products.”
He added that confidence from the company’s global leadership has grown over time, thanks to the strong performance and capabilities of the Indian operations. The local facilities are now fully integrated into Hettich’s global supply chain, underlining India’s importance in the group’s worldwide strategy.
Hettich India, a subsidiary of the Hettich Group, is one of the world’s largest manufacturers of furniture fittings. The company is dedicated to quality, innovation, and sustainable growth through responsible manufacturing practices across its operations in India.
