Hero MotoCorp, India’s leading two-wheeler manufacturer, has made history by becoming the first automotive company in the country to join the Open Network for Digital Commerce (ONDC) network. This groundbreaking move aims to enhance customer reach and convenience by providing seamless access to digital platforms for purchasing two-wheeler parts, accessories, and merchandise.
In a stock exchange filing, Hero MotoCorp expressed its enthusiasm for partnering with ONDC, emphasizing the network’s potential to revolutionize the digital automotive marketplace. Initially, the Open Network will offer Hero Genuine Parts through various buyer apps such as Paytm and Mystore, enabling customers to effortlessly discover and procure the required products.
The integration with ONDC is poised to accelerate order processing and facilitate hyperlocal deliveries, thereby enhancing efficiency and convenience for Hero MotoCorp’s channel partners and customers alike. By leveraging its extensive physical distribution network, the company aims to create a fair and efficient ecosystem that fosters growth and innovation.
Niranjan Gupta, CEO of Hero MotoCorp, highlighted the company’s commitment to customer-centricity and digital innovation, emphasizing how joining the ONDC network aligns with the Government’s Digital India mission. Gupta underscored Hero MotoCorp’s pioneering role in establishing automotive taxonomy within the ONDC framework, simplifying the search for vehicle parts and accessories.
T Koshy, MD & CEO of ONDC, hailed Hero MotoCorp’s decision to join the network as a significant milestone for the two-wheeler industry. He reiterated ONDC’s vision of driving digital transformation in India by fostering an inclusive and efficient ecosystem for businesses to thrive. Koshy expressed confidence that Hero MotoCorp’s initiative would inspire other industry players to embrace the Open Network.
With a shared commitment to innovation, transparency, and accessibility, Hero MotoCorp’s collaboration with ONDC promises to deliver an enhanced purchasing experience to its vast customer base of over 115 million individuals. As the automotive sector embraces digitalization, Hero MotoCorp stands at the forefront, paving the way for a future of seamless, technology-driven transactions.
