Harshdeep Hortico Limited (Harshdeep), a prominent player in the horticulture accessories and garden furniture industry, has announced an ambitious expansion strategy to be completed by March 2025. The company, which is the only listed entity in its sector, aims to boost its manufacturing capabilities, open new showrooms, introduce additional product lines, and establish a new warehouse to meet rising demand.
Harshdeep Hortico Limited Manufacturing Expansion
Currently operating manufacturing plants in Bhiwandi and Pune, Maharashtra, Harshdeep Hortico Limited is increasing its production capacity at the Pune facility. The company has added 12,000 square feet of space to the Pune plant, bringing the total area to over 50,000 square feet. This additional space will be dedicated to producing shade nets, with an annual production capacity of 210,000 kilograms, in response to growing market demands.
New Showrooms
In its bid to strengthen its national presence, Harshdeep plans to open additional company showrooms, adding to its existing locations in Bhiwandi, Pune, Delhi, and Rajahmundry. The first phase of this expansion will see new showrooms in Hyderabad and Ahmedabad, targeting the strong institutional demand driven by rapid infrastructure developments in Telangana and Gujarat. Additionally, Harshdeep is relocating its Delhi showroom to a larger space to accommodate increased customer traffic.
Product Line Expansion
Harshdeep, which already offers over 500 varieties of pots and planters, continues to innovate in the horticulture accessories market. The company recently introduced the Eco series planters, made from sustainable materials such as rice husk and natural fibers, as well as roto-molded garden furniture. Harshdeep is now set to expand its product range further by venturing into the production of shade nets. The company is finalizing machinery for this new line and will soon announce the start of commercial production.
Harshdeep Hortico Limited New Warehouse in Bengaluru
To better serve its customers in southern India, Harshdeep is setting up a new warehousing facility in Bengaluru. This warehouse will be strategically positioned to meet the needs of Karnataka as well as neighboring states including Kerala, Tamil Nadu, and Telangana.
Comments on Expansion
Harshit Shah, Director of Harshdeep Hortico Limited, stated, “We are committed to driving innovation and growth in the horticultural sector. Our strategic focus is on expanding our market presence both domestically and internationally, developing new horticultural solutions, and investing in R&D to meet evolving consumer demands.”
Shah emphasized that Harshdeep’s strategy includes three key areas: innovation within existing product lines, introduction of new products in the horticulture ecosystem, and expansion into strategic locations. He also highlighted the company’s efforts to explore export opportunities for its new sustainable product range, which has garnered positive feedback and inquiries.
Harshdeep Hortico Limited (BSE: 544105) is India’s leading company in pots and planters, garden accessories, and outdoor furniture. Supported by an in-house design team, two manufacturing units, and an extensive omni-channel sales network, Harshdeep’s products are available in 27 states and union territories across India, as well as in select markets in Europe, Africa, and Asia. The company is listed on the BSE SME Exchange.
