Grasim Industries has invested ₹7,000 crore in its paints business and expects all six of its plants to be fully operational by the end of this fiscal year. After investing ₹4,471 crore in capital expenditures last year, the company is confident of reaching ₹10,000 crore in revenue within three years of full-scale operations.
Kumar Mangalam Birla, Chairman of Grasim Industries, stated that production at three of the plants began in April, with the remaining three expected to be completed by FY25. These plants, spread across the country, are fully integrated and automated, capable of producing over 1,200 SKUs with consistent quality. They are powered by renewable energy and adhere to a zero liquid discharge policy, he announced during the company’s 77th Annual General Meeting on Tuesday.
Birla noted positive feedback from painters and contractors, reinforcing the company’s strategy to simplify the painting process. The company has already invested ₹4,471 crore in capital expenditures this year, bringing the total investment in its paints business to nearly ₹7,000 crore since its inception. “We are confident of achieving ₹10,000 crore in revenue within three years of full-scale operations,” Birla added.
In addition to the paints business, Birla highlighted the success of Birla Pivot, the company’s B2B e-commerce platform for building materials, which surpassed ₹1,000 crore in revenue in its first year. The platform now offers 35 product categories with over 18,000 SKUs, sourced from over 150 Indian and international brands, and delivers to more than 200 cities across 25 states. Birla projected that Birla Pivot aims to achieve $1 billion in revenue within the next three years.
Looking forward, Birla emphasized the strong growth potential in Grasim’s established businesses—Cement, Cellulosic Fibres, and Chemicals—while identifying the emerging ventures in Paints and B2B e-commerce as key drivers for future success.
