The Security Solutions Business of Godrej Enterprises Group has announced a collaboration with the upcoming film Dhurandhar: The Revenge, starring Ranveer Singh, to launch a co-branded digital campaign that redefines strength and reliability in home security. Drawing inspiration from the film’s central theme of resilience and power, the campaign positions Godrej home lockers as the real “Dhurandhar”—a steadfast protector of valuables and memories. By aligning with a high-impact cultural moment and a widely recognized lead actor, the initiative aims to reinforce the brand’s long-standing values of trust, durability, and innovation.
At the heart of the campaign is a co-branded digital video featuring Ranveer Singh. The film blends cinematic storytelling with product-focused messaging to showcase the durability and dependability of Godrej’s home lockers. Designed to resonate with modern consumers, the content emphasizes the importance of safeguarding what matters most, while connecting emotionally through a narrative inspired by the film.
The campaign is being rolled out through a digital-first strategy, ensuring strong visibility across platforms such as YouTube, Connected TV, and Meta channels. This multi-platform approach is intended to reach a broad and diverse audience, particularly younger, digitally engaged consumers who value both security and brand authenticity.
Pushkar Gokhale, Business Head of the Security Solutions Business at Godrej Enterprises Group, said the association reflects a natural alignment between the film’s message and the brand’s philosophy. He noted that the idea of “Dhurandhar” symbolizes qualities such as strength, resilience, and dependability—attributes that define Godrej’s approach to home security. He added that the collaboration provides an opportunity to communicate that true strength lies in protecting one’s home and loved ones.
As security concerns continue to evolve, consumers are placing greater emphasis on solutions that offer both physical protection and technological advancement. Responding to this shift, Godrej’s Security Solutions Business continues to expand its portfolio of home lockers, integrating modern features with the reliability associated with the brand’s legacy.
With this collaboration, Godrej aims to strengthen its connection with consumers by combining cultural relevance with practical value, reinforcing its position as a trusted partner in home safety for Indian households. With its strong growth trajectory, expanding product ecosystem, and focus on innovation, the Security Solutions business of Godrej Enterprises is well positioned to lead the next phase of secure, connected living in India, staying true to its legacy while meeting the aspirations of a modern, rising Bharat.
Founded in 1897, the Godrej Enterprises Group has played a defining role in India’s industrial and economic progress. From introducing the world’s first patented springless lock and fire-resistant safes to pioneering Indian-made typewriters, refrigerators, and the iconic steel almirah, the Group has been at the forefront of innovation. Beyond consumer products, it has also driven advancements in sectors such as aerospace, energy, and security.
Today, the Godrej Enterprises Group operates across five continents, with market-leading positions in both consumer-driven businesses and nation-building industries. Its diverse portfolio spans aerospace, aviation, defense, motor and energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending, and information technology.
