Godrej Enterprises Group has introduced a new line of advanced, tech-enabled home lockers, reinforcing its leadership position in Maharashtra’s expanding security solutions market. With an established presence across both consumer and institutional segments, the company is focusing on Pune, a rapidly growing and urbanizing city, to drive further growth.
Pune’s real estate market is evolving with an increasing demand for luxury residences, integrated townships, and smart urban developments. As more residents seek convenience, security, and visual appeal, the need for innovative security solutions has risen. Godrej is addressing this shift by launching a new range of home lockers that combine cutting-edge technology with modern aesthetics.
Pushkar Gokhale, Business Head of Godrej’s Security Solutions, stated, “As cities like Pune transform into smart hubs, security is no longer just about protection; it’s about enhancing everyday life. At Godrej, we’re blending intuitive technology with sleek design to provide solutions that do more than safeguard—they change the way consumers live and work. We are fully committed to this transformation and are targeting significant growth, aiming for an 18% year-over-year increase over the next three years, with a goal of capturing 80% of the home locker market, up from 75%, and strengthening our position in the jewelry segment with a 70% share.”
This expansion is well-timed, as consumer habits in Pune’s jewelry sector are evolving. With gold prices nearing ₹1 lakh per 10 grams, many consumers are exchanging old jewelry for new, which has led to a surge in recycled gold transactions. This shift underscores the increasing need for reliable, secure home lockers for both individual households and jewelry businesses.
To meet this demand, Godrej has introduced the Defender Aurum Pro Royal Class E Safe, a BIS-certified high-security solution designed specifically for jewelers. This product offers top-tier protection and large storage capacity for valuable goods.
This initiative is aligned with the Government’s recent Quality Control Order, requiring all manufacturers to comply with BIS guidelines and provide ISI-certified safes. Additionally, the AccuGoldiEDX Series, designed for purity testing, supports the jewelry ecosystem, catering to retailers, hallmarking centers, and banks involved in gold loan services. For areas where traditional strong rooms aren’t feasible, Godrej’s MX portable strong room panels offer a flexible, high-security alternative.
For homeowners, the latest models like the NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal offer advanced features such as dual-mode access (digital and biometric), iBuzz alarm systems, concealed storage, and interiors that complement modern home designs—blending security seamlessly into daily living.
Looking to the future, Godrej is expanding its reach beyond Pune to other high-potential cities across Maharashtra, particularly those known for their jewelry industries and growing affluence. By strengthening its retail presence and digital platforms, the company aims to provide innovative, accessible security solutions throughout the state.
