Godrej & Boyce, the flagship company of the Godrej Enterprises Group, has unveiled its latest innovation in home appliances: the AI-powered Eon Velvet Side-by-Side Refrigerator. Designed to meet the evolving expectations of modern households, the new model combines contemporary aesthetics with intelligent technology to deliver enhanced performance and convenience.
This 600-litre refrigerator uses artificial intelligence to automatically adjust cooling and energy usage based on internal food load and user behavior, such as frequency of door openings. This dynamic system helps preserve food freshness for longer while optimizing power consumption.
The refrigerator is designed with adaptive modes that intelligently respond to varying usage scenarios, enhancing both efficiency and convenience. Eco Mode optimizes temperature settings to reduce energy consumption during everyday use, making it ideal for maintaining consistent performance with minimal power usage.
For periods of low or no usage, Holiday Mode minimizes energy draw by adjusting internal cooling, ensuring stored items remain preserved while significantly cutting down on electricity use. Super Freeze Mode provides rapid cooling when immediate freezing is required, making it suitable for quickly chilling fresh groceries or preparing ice in a short time. These intelligent features make the appliance well-suited for modern households with dynamic needs.
A versatile Smart Convertible Zone, with a temperature range of -3°C to 5°C, offers flexible use as a freezer, chiller, or pantry compartment. The unit also includes an advanced inverter compressor for improved efficiency, lower noise levels, and greater durability. A sleek digital touch panel on the front enables intuitive control, while its design is complemented by two premium finish options—Opera Rose and Opera Black.
Anup Bhargava, Product Group Head – Refrigerators, stated “Consumers today are seeking premium appliances that align with their lifestyle and provide intelligent performance. The Eon Velvet series offers flexible storage, advanced cooling features, and a high-end aesthetic. We aim to achieve a 25–30% increase in refrigerator sales during the summer season through this new launch and our broader portfolio.”
Godrej & Boyce pioneered refrigerator manufacturing in India in 1958 and has since expanded into categories including washing machines, air conditioners, microwave ovens, deep freezers, dishwashers, medical refrigeration, air coolers, and more. The company continues to build on its legacy with a commitment to sustainable design, as demonstrated by both its manufacturing units receiving the Platinum Plus GreenCo certification—making them the first in India to do so.
In addition to innovative products, Godrej maintains a strong after-sales service network with over 740 service centers and 4,500+ SmartBuddy technicians across the country. This customer-focused approach is part of its broader ethos of “Things Made Thoughtfully,” blending user-centric innovation with environmentally conscious practices.
Founded in 1897, the Godrej Enterprises Group has played a foundational role in India’s industrial development—pioneering products such as springless locks, typewriters, and steel almirahs, and contributing to sectors including aerospace, defense, energy, and infrastructure. With operations across five continents, the group continues to lead in both consumer and industrial segments.
