Godrej & Boyce, part of the Godrej Enterprises Group, has expanded its manufacturing capabilities with a new facility dedicated to producing AI-powered front-load washing machines. Located in Shirwal near Pune, this 100,000 sq. ft. facility represents a strategic investment of nearly INR 100 crores, covering machinery, tools, infrastructure, and backward integration.
The fully automated Shirwal plant will significantly boost Godrej Appliances’ market presence, adding an annual production capacity of 3 lakh front-load washing machines, effectively doubling the brand’s output in the automatic washing machine segment. The Greenco Platinum Plus certified factory also produces refrigerators, air conditioners, semi and top-load washing machines, medical refrigerators, InsuliCool, and Qube.
Kamal Nandi, Business Head & Executive Vice President of Godrej Appliances, commented on the new assembly line, stating, “This AI-enabled range demonstrates our commitment to innovation tailored to the needs of Indian consumers. We are one of the fastest-growing brands in the washing machine category, and with this INR 100 crore investment, we aim to further solidify our position and achieve double-digit growth in the Washing Machines segment this year.”
Shashank Sinha, Product Group Head – Washing Machines at Godrej Appliances, highlighted the new range’s focus on Indian consumers, saying, “Our fully automatic front-load washing machines are designed to meet the diverse needs of Indian households, considering factors like geographic and climatic conditions, family sizes, and washing habits. These advanced machines, with capacities ranging from 7 to 10 kg, are powered by AI technology that optimizes washing and rinsing, ensures superior fabric care with smart load detection and water level adjustments, and conserves water and energy, offering a refined washing experience.”
The new front-load washing machines are packed with thoughtful features, including a Steam Wash program that deep cleans clothes and removes over 100 types of stains up to 2 days old, a Refresh program that deodorizes garments, and a FabriSafe™ Drum that maintains fabric quality.
Additionally, the machines offer faster drying times, with clothes drying 30 minutes quicker. The range also includes auto drum clean reminders, an anti-rust cabinet, overflow protection, and comes with a 2-year comprehensive warranty and a 10-year motor warranty.
