Givaudan, a global leader in the taste and wellbeing industry, has launched a state-of-the-art Innovation Hub in Dubai, designed to serve the South Asia, Middle East, and Africa (SAMEA) markets. Givaudan has invested CHF 4.8 million in its new Innovation Hub, spanning 42,000 square feet and featuring state-of-the-art laboratories, a co-creation center, and a new Consumer and Sensory Insights (CSI) center designed to drive innovation and accelerate prototyping.
Serving a region with a quarter of the world’s population, the Hub is a key addition to Givaudan’s global innovation network, strategically evolving the SAMEA region with enhanced autonomy for local operations while remaining connected to the global organization. The Hub’s cutting-edge facilities include labs that meet global standards, designed to speed up product development and shorten time-to-market for new products.
By incorporating advanced technologies like ATOM, which uses AI to enhance taste, and VAS, which develops aromas based on consumer input, Givaudan rapidly transforms consumer preferences into real products. The facility is a powerhouse for creating food and beverage solutions that cater to regional tastes, bolstered by expertise and innovative tools.
Tansukh Jain, Regional Commercial Head SAMEA Taste & Wellbeing, highlighted that the Dubai Hub will revolutionize collaboration with customers to create food experiences that align with the unique tastes of regional consumers. With the UAE’s strategic location, advanced digital infrastructure, and skilled workforce, the Hub provides the ideal foundation for Givaudan’s ambitious innovation goals, enabling the company to set new benchmarks in the food industry.
As a global leader in Fragrance & Beauty and Taste & Wellbeing, Givaudan continues to delight consumers by meeting their evolving demands and setting new standards in the food industry. The company is committed to improving health and happiness while making a positive impact on nature.
In 2023, Givaudan achieved CHF 6.9 billion in sales with a free cash flow of 13.3%, reinforcing its dedication to long-term, purpose-driven growth. Powered by innovation, Givaudan aims to shape the future of food by being the co-creation partner of choice, developing groundbreaking innovations in food and beverages.
