Gebrüder Weiss global community of cycling enthusiasts surpassed expectations in this year’s GWcycles campaign, covering over 768,800 kilometers—equivalent to cycling to the moon and back. Between March and September, the logistics company Gebrüder Weiss launched its third and latest cycling campaign, aptly named “Cycling to the Moon and Back.”
Cyclists worldwide were invited to download the Radbonus app and log as many kilometers as possible on their bikes. “It’s clear that bicycle mobility is gaining popularity,” said Frank Haas, Head of Communications at Gebrüder Weiss. “And for good reason: cycling promotes physical activity, enhances personal health, and supports climate protection. I’m especially proud that we once again motivated so many people to contribute to a great cause. A heartfelt thank you to everyone who participated!”
A key benefit of the campaign is its positive environmental impact. For every kilometer cycled, climate protection efforts are supported. Thanks to the 2024 campaign, Gebrüder Weiss has planted 7,000 new trees in its corporate forest in Nicaragua. Since the initiative began in 2022, a total of 19,000 trees have been planted. Once fully grown, these trees are expected to absorb approximately 285 tons of CO2 from the atmosphere each year.
Gebrüder Weiss Holding AG, headquartered in Lauterach, Austria, is a global full-service logistics provider with about 8,600 employees across 180 company-owned locations. In 2023, the company generated revenues of 2.46 billion euros. Its services include transport and logistics solutions, digital offerings, and supply chain management.
With its unique combination of digital and physical expertise, Gebrüder Weiss is able to respond swiftly and flexibly to customer demands. As a family-owned business with a history spanning over 500 years, the company has led numerous environmental, economic, and social initiatives, earning recognition as a pioneer in sustainable business practices.
