Godrej Consumer Products Ltd (GCPL), a prominent leader in emerging markets and the household insecticides (HI) segment, continues to expand its market dominance through innovative product development. In early 2024, GCPL introduced India’s first government-approved mosquito repellent incense sticks, ‘GoodknightAgarbatti.’ Building on this achievement, the company marked another milestone in July 2024 by unveiling ‘Renofluthrin,’ India’s first locally developed and patented molecule.
This new formulation offers superior mosquito control through the most effective liquid vaporizer yet. Now, in just over a year, GCPL is poised to launch its latest innovation under the pest control brand Godrej HIT.
Targeting consumers who need rapid mosquito elimination, especially in high-infestation areas, GCPL has enhanced the popular Kala HIT mosquito spray with its new Thunderbolt Technology. This fast-acting, potent new formula uses Metofluthrin (MFT), delivering four times faster results with less aerosol required. The result is a more efficient product that provides quick relief, using less of the product for longer-lasting protection.
To mark the launch, HIT is offering an introductory discount of nearly 20%. The 400ml can is available for ₹180, and the 625ml can for ₹250. Additionally, the packaging has received a complete overhaul, now featuring a refreshing new fragrance.
Shilpa Suresh, Head of Marketing – Home Care at GCPL, commented, “At GCPL, we are dedicated to leading the household insecticides category with innovative solutions that expand the market. Aerosols make up a significant portion of the ₹7,500+ crore household insecticide industry, with mosquito aerosols accounting for nearly half of HIT’s revenue. The new HIT aerosol with Thunderbolt Technology offers consumers the fast, powerful action they want. This launch is just one example of our ongoing commitment to providing safe, effective, and accessible solutions for every household in India.”
Mosquitoes, which spread diseases like Dengue, Chikungunya, and Malaria, often lurk in hidden areas around the home. To protect your family, it’s important to use Kala HIT mosquito spray regularly in hard-to-reach spots—under beds, behind sofas, and around curtains and cabinets. With this latest aerosol innovation, HIT strengthens its position as the preferred brand for effective mosquito control.
Godrej Consumer Products Ltd (GCPL) is a leader in emerging markets, committed to bringing the benefits of health and beauty to consumers worldwide. As part of the Godrej Industries Group, the company boasts a legacy of over 125 years built on trust, integrity, and respect. Today, GCPL serves 1.4 billion consumers globally, ranking among the largest players in Household Insecticides and Hair Care in emerging markets. In Household Insecticides, GCPL leads in India, ranks second in Indonesia, and is expanding across Africa. The company is also a market leader in Hair Care for women of African descent, Hair Colour in India and Sub-Saharan Africa, and a top player in Latin America.
At GCPL, we aim to continuously improve our business practices while working toward a more sustainable and responsible future. Our efforts align with the United Nations’ Sustainable Development Goals, and through initiatives like Godrej Good & Green, we contribute to creating a greener, more inclusive planet. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, we focus on empowering inclusion and developing DEI ecosystems across corporate India.
