Eveready Industries, a leading name in the flashlight and battery segment, has launched the country’s first hybrid torch, introducing a new standard in portable lighting. The latest addition to Eveready’s flashlight range features a unique dual-power design that works both as a rechargeable and a battery-operated torch, offering users uninterrupted lighting even during power outages.
The hybrid torch is built with a sturdy ABS plastic body, making it suitable for everyday use as well as rugged outdoor conditions. It includes a bright 1W front LED for focused lighting and a 1W side panel for broader illumination. The torch is equipped with a fast-charging USB Type-C port, charging the built-in rechargeable battery in just 2.5 hours. It can also operate using 3 x AA batteries, allowing users to switch power modes with ease. Additional safety features such as overcharge and deep discharge protection help extend battery life. Its ergonomic design includes a slide switch for selecting between front and side lights, and a dedicated mode selector to toggle between rechargeable and battery use.
Commenting on the launch, Anirban Banerjee, CEO of Eveready Industries India Ltd., said, “This launch is a reflection of our ongoing focus on user-centric innovation. The hybrid torch is designed to provide continuous, reliable lighting with modern functionality. We remain committed to creating practical solutions that meet the evolving needs of Indian households.”
To promote the new torch, Eveready has teamed up with the upcoming film Nikita Roy, starring Bollywood actor Sonakshi Sinha. The campaign features Sonakshi using the hybrid torch’s dual-power functionality to navigate darkness, aligning with the film’s theme of determination and inner strength. The tagline #NeverOutOfLight captures the essence of the product’s promise to keep users prepared in all situations.
The hybrid torch is ideal for home use, travel, outdoor adventures, and emergency situations. It is priced at ₹399 and available in red and green colour options across retail stores and major online platforms in India.
Previously, Eveready introduced the Siren Torch — a compact, rechargeable flashlight with an integrated 100-decibel alarm designed for personal safety. Activated with a simple pull of the keychain, it was developed to help women signal for help in threatening situations. The launch of these innovative products highlights Eveready’s commitment to practical design, safety, and everyday convenience.
With a legacy spanning over a century, Eveready Industries India Ltd. (NSE: EVEREADY, BSE: 531508) is a trusted name in the Indian market for batteries and flashlights, with a growing footprint in the lighting segment. The Eveready brand made its debut in India in 1905, and the company was formally established in 1934, swiftly becoming a market leader in the dry cell battery segment.
Known for its commitment to enhancing everyday life through portable energy and lighting solutions, Eveready holds over 50% share of the Indian battery market. Its iconic “Give Me Red” campaign, launched 25 years ago, became a cultural milestone and remains one of India’s most memorable advertising slogans.
The company operates six manufacturing units located in Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata, all equipped with world-class technology and adhering to international standards for quality (ISO 9000), environmental management (ISO 14000), and technological advancement. Eveready also houses a dedicated R&D facility recognized by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, underscoring its focus on innovation and continuous improvement.
