Eveready Industries India Ltd has appointed Anirban Banerjee as its new Chief Executive Officer. The company shared the leadership update through its official LinkedIn account, marking a key step in its ongoing transformation strategy aimed at innovation and sustainable growth.
Mr Banerjee brings over 20 years of experience across the FMCG, consumer durables, and retail sectors. Before taking on the CEO role, he led Eveready’s Batteries and Flashlights division as Senior Vice President and Strategic Business Unit Head. During his tenure, he played a critical role in modernising the product range, strengthening the brand’s market leadership, and driving operational shifts within the core business.
Prior to joining Eveready in 2022, Mr Banerjee held senior leadership roles at Godrej Consumer Products Limited for nearly 14 years. His portfolio at Godrej spanned marketing, global innovation, and international market development, particularly across ASEAN regions. In his final role with the company, he was based in Jakarta, where he led marketing, e-commerce, and export functions for the Southeast Asian market. His wide-ranging experience is expected to contribute significantly to Eveready’s plans to evolve into a more digitally integrated and consumer-oriented organisation.
In a company statement, Eveready noted, “Mr Banerjee’s leadership across fast-moving consumer goods, consumer durables, and retail equips him with valuable insights in marketing, innovation, and business management. We anticipate his guidance will support Eveready’s efforts to expand and adapt while maintaining the strength of its iconic brand.” Headquartered in Kolkata, Mr Banerjee assumes leadership at a pivotal moment. Eveready, a trusted brand in batteries and flashlights with a growing footprint in lighting, continues to enhance its market relevance and diversify its offerings.
Eveready Industries India Ltd. (NSE Code: EVEREADY, BSE Code: 531508) has been part of Indian households for over a century. Products under the Eveready name were first introduced in India in 1905. The company was formally established in 1934 and quickly became a leader in the dry cell battery segment. Today, it commands over 50% of the Indian market share and is recognised for delivering reliable portable energy and lighting solutions.
The “Give Me Red” advertising campaign remains one of the most memorable in Indian marketing history, especially among younger consumers. Eveready’s production network spans six advanced manufacturing locations: Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata. Each facility adheres to international quality and environmental standards (ISO 9000 and ISO 14000) and embraces advanced technologies. The company also operates an in-house Research and Development centre, accredited by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.
