In a grand virtual event crossing geographical borders, Shri Dibya Shankar Mishra, Honorable Minister of State, Government of Odisha and Shri Vikram Misri, Ambassador of India to the People’s Republic of China launched EVER Brand of Sports Footwear globally. EVER Shoes is from Evertrade Group, founded by Indian footwear designer and entrepreneur Niren Anand, one of the world’s largest manufacturer of sports shoes, which is now all set to Make in India.
A new brand of sports footwear EVER was launched globally today 11th June 2021 from the Evertrade Group, led by Niren Anand, an Indian Footwear Designer and Entrepreneur based out of Xiamen China. The EVER Shoes was launched virtually by Shri Dibya Shankar Mishra, Honourable Minister of State (Independent Charge) for Energy, Industries, MSMEs and Home (s), Government of Odisha and Shri Vikram Misri, Ambassador of India to the People’s Republic of China. The event was attended by Shri Sujit Ghosh, Consul General of India in Guangzhou, China and Shri Nitin Jawale, Managing Director of Industrial Promotion & Investment Corporation of Odisha, Government of Odisha, Niren Anand, Founder of Evertrade.
Minister Dibya Shankar Mishra told he was privileged to launch a global brand that is associated with India. “It takes a long time to get a brand established and I strongly feel the young entrepreneurs are doing exceedingly well, doing their best to establish themselves in the competitive markets, especially during the COVID19 pandemic.” Thanking Niren Anand for choosing Odisha as his destination to produce world-class footwear, Minister Mishra told that Odisha has been a land of opportunities and still remains more so with a coastline of 500 km and a water deposit of about 11% along with 52% of Bauxite, 33% of coal and around 25% of iron ore deposits of the country.
“The state being very rich in mineral resources, Odisha is now focusing on few specialized sectors like Information Technology, Electronics, Petro Chemicals, Textile and Apparel”, informed Minister. The minister strongly feels that Odisha is also doing exceedingly good in seafood export and there is a huge opportunity for direct trade between Odisha and China. Added to these are Odisha’s trained and skilled human resource and thriving infrastructure. Odisha has five deep seaports now.
“The state is growing under the visionary leadership of Chief Minister Shri Naveen Patnaik, and we invite all to be a part of the growth story of Odisha and as a destination for industrial growth. The state is growing at a much higher rate than the national average. The investments made in Odisha are phenomenal. As energy and industry go hand in hand, the surplus energy can be utilized for industries”, added Shri Dibya Shankar Mishra. Minister made special mention of Ambassador Vikram Misri for his continued encouragement for industrial partnership between India and China, and Consulate General Sujit Ghosh for his support to while visiting China looking out for business opportunities. “They are the bridges between the two countries in trade and commerce”, added Shri Mishra.
Ambassador Vikram Misri also highlighted Evertrade’s accomplishment especially coming at a time of considerable stress and disruption domestically and globally. “I am very glad that Niren Anand is now getting the manufacturing facility developed back at home in Odisha, India. Odisha is one of the most dynamic states in our country for industrial developments and manufacturing is concerned,” added Ambassador Misri. Three models of EVER Shoes got launched today, in which one is made out of recycled materials.
Thanking the guests and audience who attended the launch event from his tri-colour themed exhibition stall at Xiamen, China Niren Anand informed that by December 2021, Evertrade’s new manufacturing facility in Odisha will start functioning. The new manufacturing facility is built with the capacity of manufacturing 2 million pairs of shoes in coming two years and will generate almost two thousand employments. Evertrade Group is into the design, development, manufacture and export of sports footwear to various global players like Myntra, Flipkart, Bugatti, Ducati, US Polo, etc.