China’s Evertrade group, led by Indian footwear designer and entrepreneur Niren Anand, launches its own sports footwear brand ‘EVER’. Shri Dibya Shankar Mishra, Odisha Minister along with Shri Vikram Misri, Ambassador of India to the People's Republic of China will be launching the sports shoe on 11th June 2021, 8 am IST/ 10.30 am CST.
The grand launch ceremony of the new brand EVER by the Evertrade group will be held virtually and streamed online from India and China on 11 June 2021, 8 am IST & 10.30 am CST onwards.
The launch of EVER Shoes will be done by Shri Dibya Shankar Mishra, Honourable Minister of State (Independent Charge) for Energy, Industries, MSMEs, Home, Government of Odisha and Shri Vikram Misri, Ambassador of India to the People’s Republic of China. The event will be attended by Shri Sujit Ghosh, Consul General of India in Guangzhou, Shri Nitin Jawale, Managing Director of IPICOL, Govt of Odisha.
With the launch of ‘EVER’, the world’s leading sports footwear brands supplier, Niren Anand led Evertrade makes its foray into the market as a footwear brand. Since 2011 Evertrade group has been in the design, manufacturing and exporting of footwear to the world’s leading footwear brands.
Niren Anand, Founder of Evertrade group will set the pace of the launch event by giving a brief journey about his enterprise. “We are launching 3 models of EVER shoes tomorrow, and the highlight is on the steps taken by us on the environment as well as sustainability."
"We are thankful to our guests, and invite all to join this launch, and make it a grand success”, adds Niren Anand. Nilabh Anand will MC the grand launch event of EVER Shoes. Evertrade group is making its manufacturing footprint in India with its first Indian facility in Bhubaneswar to cater to the Indian footwear market as well as to global brands with the Make in India quotient. Evertrade is partnering with Machine Maker for the virtual launch of EVER brand shoes.
The launch event will be streamed live over Machine Maker YouTube Channel, Subscribe now. For attending the launch event, share an email request to ever@themachinemaker.com