Eurogrip, India’s leading two- and three-wheeler tyre brand from TVS Srichakra Ltd, has launched its latest adventure and scooter tyre range — Trailhound Wild and Bee Wild — at EICMA 2025, the world’s premier motorcycle exhibition taking place in Milan from November 6 to 9, 2025. Marking its fifth consecutive year at EICMA, Eurogrip showcased a diverse global product lineup, including Bee Connect, Protorq Extreme, Climber, Roadhound, Trailhound SCR, Trailhound STR, Bee Volt, and Bee Sport. The introduction of the new products, along with the extensive range on display, underlines Eurogrip’s growing strength across categories such as global scooters, high-performance sport bikes, enduro/motocross, sport touring, trail, and electric segments, reinforcing its commitment to expanding its global presence.
Speaking on the occasion, TK Ravi, Chief Operating Officer, TVS Srichakra Ltd, said “Our focus has always been on building trust through performance, and that remains central as we continue establishing Eurogrip as a global bike tyre specialist. With the launch of Trailhound Wild and Bee Wild, we are taking our innovation spirit further by catering to new riding segments. EICMA gives us the perfect platform to share our advancements and connect with customers and partners worldwide.”
V Sivaramakrishnan, Chief Technology Officer, TVS Srichakra Ltd., added “At Eurogrip, our R&D initiatives are driven by advancements in material science, precision design, and extensive real-world testing. The Trailhound Wild and Bee Wild tyres use new-generation polymer compounds, multi-zone tread technology, and innovative tread designs that offer riders superior performance across diverse terrains. EICMA continues to be a valuable platform to showcase our best-in-class innovations.”
Eurogrip’s participation this year is expected to draw strong engagement from global trade partners, OEMs, and riders. The company’s Milan-designed range, covering categories like Sport Touring, Off-Road, Trail Road, Classic, Scrambler, Sport, and Scooter, is also being showcased, offering visitors an immersive experience into the brand’s design, technology, and engineering capabilities. Eurogrip welcomes visitors to Hall 14, Stand H38 at the Fiera Milano Rho Exhibition Centre from November 6–9, 2025.
TVS Srichakra Ltd, the manufacturer of Eurogrip, TVS Eurogrip, and TVS Tyres, is one of India’s leading producers and exporters of two- and three-wheeler tyres as well as off-highway tyres. Established in 1982, it is part of the USD 3 billion TVS Mobility Group. Headquartered in Madurai, the company operates manufacturing plants in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand), with a combined production capacity exceeding 3 million tyres per month.
TVS Srichakra’s Milan Design Centre works closely with its R&D facility in Madurai, with products tested across Indian, European, and Japanese road conditions. With a presence in over 85 countries, TVS Srichakra enjoys a strong foothold in both OEM and replacement markets in India and maintains a robust distribution network that ensures widespread market reach.
