Eurogrip Tyres, the two- and three-wheeler tyre brand from TVS Srichakra Limited, is strengthening its international presence through participation in two major automotive exhibitions: EICMA 2026 in Milan, Italy, and the SEMA Show 2026 in Las Vegas, USA. Both events are being held from November 3 to 8 and November 3 to 6, respectively.
This is Eurogrip’s sixth consecutive participation at EICMA, one of the world’s leading motorcycle exhibitions. Under the theme “PUSH TO THE MAX”, the company is presenting new products and its international tyre portfolio for motorcycles and scooters. A key attraction at EICMA is Protorq Max, a new SuperSport tyre developed for varied riding conditions, including winding roads and mountain routes. It features a radial construction with a zero-degree steel belt, designed to provide stability during acceleration, braking and cornering. Its variable-radius profile supports quick handling, smooth changes in lean angles and an optimised contact patch.
Eurogrip is also introducing Bee Sport, a new scooter tyre developed for riders looking for improved grip and agility. Building on the Bee Connect range, it uses an X-ply synthetic fibre structure to provide directional stability, lateral support and riding comfort. A compound and tread pattern derived from the Protorq range are designed to improve grip, while its sporty profile supports better control during cornering.
The company is also displaying Explo-R Plus, an adventure touring tyre suited to road use and light off-road riding. The tyre has been selected as original equipment for the newly launched Norton Atlas motorcycle. Another highlight is the first unveiling of Altai prototypes, a rally-focused 50:50 tyre developed for medium and large adventure motorcycles.
Eurogrip products also feature as original equipment on several motorcycles showcased at EICMA, including the Norton Urban 450, BMW F450 R, BMW F450 RR and Moto Guzzi Trip 500, which are equipped with Protorq Extreme. The TVS Apache RTR 125 features Protorq Sport. Eurogrip tyres are also displayed across the exhibits of manufacturers such as Aprilia, BMW, Hero MotoCorp, Norton, Piaggio and TVS Motor Company.
At the SEMA Show, Eurogrip is presenting a selected range for North American and Latin American markets. The products include Protorq Max, Protorq Extreme, Roadhound, Trailhound SCR, Trailhound STR, Trailhound Wild, Climber XC and Bee Connect. TK Ravi, Chief Operating Officer of TVS Srichakra Limited, said participation in EICMA and SEMA helps the company present Eurogrip’s performance and product capabilities to customers across international markets.
Protorq Max and Bee Sport are expected to be available in India soon, while Explo-R Plus is already on the market. Eurogrip’s European portfolio now covers more than 200 sizes across road, scooter and off-road applications. The products undergo laboratory testing and extensive road, track and off-road evaluation before reaching customers.
TVS Srichakra Ltd, the manufacturer behind the Eurogrip, TVS Eurogrip and TVS Tyres brands, is among India’s leading producers and exporters of two-wheeler, three-wheeler and off-highway tyres. Established in 1982, the company operates manufacturing facilities in Madurai, Tamil Nadu, and Rudrapur, Uttarakhand, with a combined production capacity exceeding three million tyres every month.
Supported by an advanced research and development centre in Madurai and a dedicated design centre in Milan, Italy, TVS Srichakra develops products that undergo rigorous testing across Indian, European and Japanese road conditions. With exports reaching more than 85 countries and a strong presence in both original equipment and replacement markets, the company continues to expand its global footprint while investing in customer-centric retail infrastructure across India.
