Eureka Forbes Ltd, a leading name in India’s health and hygiene sector, has announced the appointment of actress Shraddha Kapoor as the brand ambassador for its flagship vacuum cleaner category. With a legacy of over four decades, Eureka Forbes continues to be a trusted name in household hygiene solutions. This collaboration represents a strategic initiative to reinforce the brand’s commitment to cleaner and healthier homes across the country.
As the market leader in vacuum cleaning technology, Eureka Forbes has consistently introduced advanced home cleaning innovations tailored to Indian households. The recently launched Forbes SmartClean Robotic Vacuum Cleaners are equipped with high-suction capability and integrated wet mopping, delivering comprehensive cleaning with minimal effort. Enhanced with artificial intelligence and next-generation LiDAR technology, these devices offer superior accuracy and convenience. The association with Shraddha Kapoor is aimed at strengthening engagement with India’s young, urban demographic that prioritizes smart, health-conscious living, further aligning with the brand’s mission to deliver efficient and intelligent hygiene solutions.
Commenting on the collaboration, Shraddha Kapoor stated that maintaining a clean home contributes significantly to overall well-being. She expressed pride in associating with a brand that has consistently promoted clean, healthy lifestyles. She highlighted that innovations such as the Forbes SmartClean range are transforming the standards of home hygiene by combining intelligent design with practical utility, and expressed hope that this initiative will inspire more individuals to adopt these modern hygiene solutions.
Anurag Kumar, Chief Growth Officer at Eureka Forbes Ltd, emphasized the significance of the partnership. He noted that Shraddha Kapoor embodies values such as conscious living and intelligent decision-making, which align closely with the brand’s philosophy. He further added that Eureka Forbes, with its long-standing legacy in home hygiene, is committed to advancing smart, effortless cleaning technologies. The association with Kapoor is expected to strengthen the brand’s connection with modern households and further its goal of promoting a cleaner and healthier India.
With a strong customer-centric approach, Eureka Forbes remains at the forefront of innovation in the home cleaning segment. Its diverse portfolio—from robotic vacuum systems to deep-cleaning equipment—continues to evolve in response to the changing needs of contemporary consumers, reaffirming the company’s position as a pioneer in home hygiene solutions.
