Energizer Holdings, Inc. and Assurance Intl Limited have announced a collaboration to launch a new line of automotive oils under the STP® brand. This new range, which includes a variety of lubricants, oils, filters, batteries, and inverters, will be manufactured and distributed from India to enhance STP’s presence in the Asia-Pacific, Middle East, and African markets. The product line will be officially launched later this month as part of a licensing collaboration between the two companies.
The new STP® lubricants feature advanced additives designed to provide enhanced protection against wear, corrosion, and deposits, leading to better fuel economy and extended engine life. The lineup includes engine oil, CNG engine oil, transmission oil, tractor oil, diesel exhaust fluid, gear oil, and hydraulic oils. Additionally, the launch will include air, cabin, oil, and fuel filters, as well as batteries and inverters for automotive and household applications.
“Our licensing collaboration with Energizer marks an exciting milestone as we introduce a new line of STP automotive oils and lubricants in India,” said Rakesh Sharma, Managing Director of Assurance Intl Limited. “This collaboration allows us to expand our product offerings with advanced additives and proprietary synthetic base oil technology, ensuring superior protection and performance. Our rigorous testing processes and commitment to international standards guarantee unmatched quality and reliability. We are dedicated to providing our consumers with exceptional products and comprehensive after-sales support, reinforcing our unwavering dedication to excellence.”
Assurance Intl Limited, a division of the Satya Group, is a leading manufacturer and marketer of automotive products, including lubricants, batteries, filters, accessories, and spare parts. The company has a strong presence in countries like Australia, Bhutan, Brunei, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Singapore, Sri Lanka, Thailand, East Timor, Vietnam, Pakistan, Bangladesh, Bahrain, Iraq, Jordan, Tanzania, Sudan, Algeria, Ghana, Egypt, Yemen, United Arab Emirates, Saudi Arabia, Qatar, Oman, Lebanon, Kuwait, Zimbabwe, Kenya, Cameroon, South Africa, Ethiopia, Nigeria, Cambodia, Philippines, Libya, Angola, Benin, Botswana, Burkina Faso, Burundi, Central African Republic, Republic of the Congo, Equatorial Guinea, Guinea-Bissau, Libya, Ivory Coast, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Palestinian National Authority, Rwanda, Senegal, Seychelles, Somalia, Togo, Tunisia, Uganda, and Zambia. Assurance Intl Limited collaborates with multiple leading brands worldwide to produce, distribute, appoint and authorize distributors or agents, advertise and promote lubricants, batteries, filters, accessories, and spare parts.
Sanjay Sharma, CBO & VP of Assurance Intl, emphasized their commitment to quality, stating, “Our laboratory ensures that all products are examined before leaving the manufacturing plant. We uphold stringent adherence to international standards throughout our manufacturing processes, ensuring that each product meets the specifications set forth by international standards. Our commitment to quality is guaranteed by performance at the pinnacle of excellence.”
Energizer Holdings, Inc., based in St. Louis, Missouri, USA, is a major global manufacturer of primary batteries and portable lighting products. The company is also known for its automotive fragrance and appearance products under brands like A/C Pro, Armor All, Bahama & Co., California Scents, Driven, Eagle One, LEXOL, Nu Finish, Refresh Your Car!, and STP®. Energizer’s mission is to be a leader in consumer product categories by better serving consumers and customers.
