Energizer has teamed up with Assurance Intl Limited to launch a new series of automotive oil products in India, expanding the existing STP lineup across various markets. The launch, slated for later this month, will feature a variety of lubricants tailored for different automotive needs, as well as filters, batteries, and inverters for both automotive and household applications.
Rakesh Sharma, Managing Director of Assurance Intl Limited, emphasized that this partnership with Energizer will enhance their product range with cutting-edge technology. He anticipates a 50% growth, with projections reaching approximately ₹100 crore by FY25.
Sanjay Sharma, Chief Business Officer and Vice President of Assurance Intl, underscored the company’s dedication to maintaining quality control and meeting international standards throughout the manufacturing process.
Assurance Intl Limited is a prominent player in the distribution and marketing of automotive products, known for its strong commitment to quality and innovation. The company partners with leading global brands to bring advanced automotive solutions, including lubricants, batteries, and other essential products, to a wide range of markets.
Assurance Intl has built a reputation for its rigorous quality control processes and adherence to international standards, ensuring that its products meet the highest levels of reliability and performance. With a focus on expanding its product portfolio and reaching new markets, Assurance Intl continues to grow as a trusted name in the automotive industry.
Energizer has been broadening its product range in India beyond its primary battery offerings. The company has introduced products tailored to the Indian market, including flashlights and lanterns, which address the frequent power outages in certain parts of the country. Energizer is a global leader in the production of batteries, lighting products, and automotive care solutions, recognized for its long-standing commitment to innovation and reliability.
The company offers a wide range of products, from household batteries and portable lighting to automotive batteries and performance enhancers. Energizer has continuously adapted to evolving consumer needs, introducing advanced technologies and environmentally conscious products to meet the demands of both everyday users and industrial applications. With a strong global presence, Energizer has become synonymous with durability and trusted performance across various markets.
