Emcure Pharmaceuticals, a prominent Indian pharmaceutical company focused on women’s health, is expanding its presence in the daily supplements market with the launch of its Arth range. This new product line offers a variety of supplements that combine the benefits of traditional Indian herbs like Brahmi with modern scientific research to address often-overlooked health concerns, promoting overall well-being.
As part of its commitment to quality and women’s health education, Emcure has teamed up with renowned actress and women’s health advocate Vidya Balan as the brand ambassador for its Arth range. Vidya, a widely respected figure, will help spark conversations on vital health issues that are frequently not discussed, including intimate care and sleep disorders, encouraging women to prioritize their health.
Vidya will highlight three key products in the Arth range: Intimate Care, which helps soothe discomfort in sensitive areas; Sleep Support Gummies, designed to promote restful sleep; and Brain Fog Aid, which supports mental clarity and focus.
On her partnership with Emcure, Vidya Balan expressed, “I’m excited to be associated with Emcure’sArth range, a brand that truly understands and supports women’s holistic health. Women often put the needs of others before their own, neglecting their own health. I admire Emcure’s focus on addressing women’s specific health concerns and empowering them to take control of their well-being. Good health is the foundation of empowerment, and through this collaboration, I hope to encourage women to make informed choices for themselves.”
Namita Thapar, Executive Director at Emcure Pharmaceuticals, commented on the collaboration, saying, “We are thrilled to partner with Vidya, who perfectly embodies the values of our brand—bold, genuine, and passionate about women’s health. As an outspoken advocate for women’s health, she is the ideal voice to help us tackle and normalize discussions on health issues that are often seen as taboo.”
With the expansion of its product range, including targeted solutions for menopausal women and other health challenges, Arth aims to become a trusted ally in supporting women’s wellness. This move enhances Emcure’s mission to offer high-quality, accessible wellness solutions to women everywhere.
Emcure Pharmaceuticals, based in Pune, has been a leader in the pharmaceutical industry since 1981, providing a broad range of products that improve health and quality of life globally. Ranked among the top 12 pharma companies in India by domestic sales, Emcure operates in over 70 countries, including Europe and Canada.
