Rust prevention is a big impact game: A Generational shift in specialized anti-corrosion products

EFFCO 2
EFFCO 2

EFFCO Finishes and Technologies Pvt Ltd, a family-owned business is taking huge strides in the field of anti-corrosive coatings. The company is a pioneer in making environmental-friendly zinc-based specialized coatings and has showcased its expertise at the BLECH 2021 exhibition at the Bombay Exhibition Center

EFFCO Finishes and Technologies has been flourishing in the field of specialized coating manufacturing business for the hardware industry since its inception in 2008 under the guidance of Kalyan Dhakane, Managing Director of the company. Mr. Dhakane has teamed up with his son Kunal Dhakane, Sales – North India and Business development, and his daughter Ashwini Dhakane, Sales – West India, who have been associated with him in running the family-owned business for the past few years.

Kalyan Dhakane

EFFCO Finishes and Technologies specializes in manufacturing anti-corrosive coatings for the hardware industry. The coating is applicable to various parts and prevents damage or failure. 

EFFCO takes pride in its product which it claims it to be a great alternative for the electroplating process and is also easy to handle. The company has been actively working towards sustainable development goals and since its product is zinc-based and does not have traces of lead, cadmium, or acid-based components, it has attained a green badge thus making it environment friendly.

As per the company’s projections, its product can prevent rusting for at least 30 years while the shelf life of the same is expected to be around 20 years. The specialized coating has been rigorously tested in harsh conditions and its performance has been great.

Talking about EFFCO’s market penetration, Mr. Dhakane said,” Our company supplies its products to the Indian automotive manufacturing giants like Tata, Mahindra, Bajaj Auto, etc. Apart from the automotive industry, the company caters to the Indian aerospace and railway sector who have tested EFFCO’s product rigorously and the product came out with flying colors.”

“We have also collaborated with Pune University’s R&D department for developing the product,” added Mr Dhakane.

Kunal Dhakane, Kalyan Dhakane, Ashwini Dhakane

EFFCO has recently approached the power sector for expanding its horizon in different sectors. This move has been taken after in-depth research about the Indian power sector as the company has identified potential areas for the application of its specialized coatings, especially in the renewable energy segment. 

EFFCO’s efforts of investing in relatively new technology have seen the company emerge as the lone Indian manufacturer in the segment that offers this product. EFFCO has established around 60 plants over the past year and according to the company’s projections, its product has a bright future as it comes with multiple advantages. 

EFFCO has stressed the Make in India initiative as it recently achieved self-reliance on the mechanical front. The company has expressed its ambitions of expanding globally and has struck a deal with a Dutch firm to explore the European as well as global market.

The company has received good response at the BLECH 2021 exhibition in Mumbai and got multiple inquiries for its products. Selling its product in the opening hours on day one, EFFCO announced its arrival in BLECH 2021 in a grand way.

Additionally, the company has also planned to participate in international exhibitions in China, Germany, and Korea along with a few domestic exhibitions and auto expo.

The family's collective efforts in the management department are a measure of the long-term goals and the generational shift in running the business is a part of an evolutionary process.