The Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce & Industry has entered into a strategic partnership with JK Cement, a prominent cement manufacturer, to support product startups, innovators, and entrepreneurs. The collaboration, formalized through a Memorandum of Understanding (MoU), aims to advance India’s manufacturing ecosystem and position the country as a global hub for innovation and entrepreneurship.
Under the initiative, JK Cement will provide startups with access to advanced infrastructure, state-of-the-art manufacturing and research facilities, mentorship programs, pilot project opportunities, and academic resources. Joint Secretary of DPIIT, Sanjiv Singh, described the MoU as a forward-looking initiative to foster a supportive environment for startups and innovators. He added, “This collaboration will empower budding entrepreneurs to scale their ventures, turning innovative ideas into impactful solutions, and furthering India’s position as a global leader in manufacturing and innovation.”
Dr Sumeet Kumar Jarangal, Director of Startup India, highlighted the initiative’s goal to accelerate entrepreneurship, create viable solutions, and drive sustainable development. The program aims to support at least 10 startups and entrepreneurs in the coming year.
On behalf of JK Cement, Madhavkrishna Singhania, Joint Managing Director and CEO, expressed the company’s dedication to the nation’s growth, stating, “Our partnership with DPIIT underscores our commitment to building a dynamic and competitive manufacturing ecosystem. Together, we strive to make India a self-reliant, innovation-driven economy, fostering economic growth and technological progress.”
The DPIIT-JK Cement collaboration envisions India as a global leader in manufacturing, powered by innovation, sustainability, and resilience. By nurturing startups and entrepreneurs, the partnership aims to create a strong foundation for the nation’s long-term progress and self-reliance.
JK Cement Ltd. is a leading manufacturer of grey and white cement, with a legacy of over five decades in infrastructure development. Headquartered in Rajasthan, the company’s flagship grey cement plant was established in 1975 in Nimbahera.
With a grey cement capacity of 24.2 MTPA, JK Cement has a prominent presence across 15 states, particularly Rajasthan, Uttar Pradesh, and Madhya Pradesh. The company also boasts a white cement and wall putty capacity of 3.05 MTPA, with products sold in 36 countries globally.
In addition to cement, JK Cement has diversified into related sectors. In 2023, it launched JK Maxx Paints, offering coatings for walls, wood, and metal. The company also introduced JK Profix, a line of waterproofing solutions, and expanded into the ready-mix concrete market with JK Super Concrete, catering to Delhi NCR and preparing for nationwide rollout.
