The Department for Promotion of Industry and Internal Trade (DPIIT) has partnered with leading audio and wearables brand boAt to mentor startups in the manufacturing sector. The collaboration, announced on Friday, aims to drive innovation and offer dedicated support to DPIIT-recognized startups, particularly those in the direct-to-consumer (D2C) and manufacturing segments.
The Memorandum of Understanding (MoU) focuses on creating tailored programs to mentor startups, innovators, and entrepreneurs. It will provide resources and guidance for key milestones such as prototype development and offer opportunities for networking and insights to support global expansion.
“With industry leaders like boAt, we are working to nurture innovation, enhance product development, and help build globally competitive brands,” said Sanjiv Singh, Joint Secretary at DPIIT. Aman Gupta, Co-Founder of boAt, expressed the company’s commitment to fostering entrepreneurship, stating, “Through this partnership, we aim to empower Indian startups and entrepreneurs to achieve their aspirations and strengthen the ecosystem for innovation.”
The initiative marks a step forward in promoting collaboration between industry and government to bolster India’s manufacturing and startup ecosystem. boAt, a leading Indian consumer electronics brand, has carved a niche in the audio and wearable technology space with its trendy, high-quality, and affordable products.
Known for its stylish headphones, earbuds, smartwatches, and audio accessories, boAt caters to a young, tech-savvy audience. The brand’s emphasis on combining cutting-edge technology with contemporary designs has made it a household name in India.
With a strong focus on innovation and customer engagement, boAt has consistently expanded its product range while maintaining affordability, making it one of the fastest-growing lifestyle brands in the country. Its commitment to “Make in India” further underscores its vision to contribute to the nation’s manufacturing ecosystem.
