Dormer Pramet, a leading global manufacturer in the metal cutting tools industry and part of the Sandvik Group, has introduced a refreshed brand identity to better align with its evolving mission and customer needs.
The rebranding merges the Dormer and Pramet brands into one cohesive global entity, simplifying product categories, streamlining purchasing, and improving the overall customer experience. While the company consolidates under a unified brand, its national brands, Miranda and Precision, will remain in place, leveraging their strong market presence.
The newly defined purpose of Dormer Pramet emphasizes a commitment to the manufacturing community, including customers, employees, suppliers, and the environment. The company is focused on sustainability, safety, and zero harm, ensuring that best practices are followed across its operations. With its brand promise, ‘Certainty at every turn,’ Dormer Pramet aims to deliver dependable, high-quality solutions that meet the diverse needs of its global customer base.
The company has also unveiled an updated visual identity that underscores its commitment to innovation, safety, and sustainability, resonating with the manufacturing community. Starting in January 2025, Dormer Pramet will adopt grey packaging, a more recyclable option, as part of its ongoing efforts to reduce environmental impact.
Amaya Albisu, VP of Communications & Branding at Dormer Pramet, shared her excitement, stating, “Since the merger of Dormer and Pramet in 2014, we’ve made significant strides in delivering the best solutions to our customers. This new brand identity reflects our progress and marks the beginning of an exciting chapter for us. The changes emphasize our commitment to reliability and innovation, and we are thrilled to see how this resonates with our customers.” Dormer Pramet, with its updated brand identity, is now better positioned to support its customers and stakeholders, reinforcing its commitment to delivering certainty and dependability in every interaction.
Dormer Pramet is a global leader in the metal cutting tools industry, part of the Sandvik Group, which holds the top position in the cemented carbide tool market. The company offers a wide range of products, including rotary and indexable tools for drilling, milling, threading, and turning, serving diverse production environments.
With over 100 markets worldwide, Dormer Pramet operates from 20 offices and has dedicated production facilities across Europe, the Americas, and Asia, supported by a sophisticated distribution and logistics network.
