DOMS Industries Limited recently organised a three-day art workshop at KidZania Delhi NCR, transforming the venue into an interactive creative space for children from March 21 to 23. The initiative was designed to encourage artistic expression through hands-on activities, offering participants an opportunity to explore creativity in an engaging and informal environment.
The workshop featured a structured yet flexible format, with each day centred around a different artistic theme. On the opening day, children were introduced to doodle art, where they experimented freely with patterns, shapes, and lines. The session emphasised imagination over technique, allowing participants to create unique visual expressions without predefined rules.
The second day coincided with World Water Day, adding a thematic dimension to the activities. Participants created characters and greeting cards inspired by water and conservation concepts. The session blended creativity with environmental awareness and also encouraged participation from parents, making it a collaborative experience for families.
On the final day, the focus shifted to a “best out of waste” concept. Children used everyday materials to design both functional and decorative items, highlighting the importance of resourcefulness and sustainability. The session also introduced participants to acrylic markers, enabling them to experiment with new tools and artistic finishes.
The event drew enthusiastic participation across all three days, with the venue filled with vibrant artwork and high levels of engagement. The workshops not only provided a platform for creative exploration but also fostered meaningful interactions between children and their families.
According to company representatives, such initiatives are part of a broader effort to move beyond conventional engagement formats and create immersive brand experiences. By bringing creativity into interactive spaces like KidZania, the company aims to connect more effectively with young audiences and encourage confidence, individuality, and self-expression.
The success of the workshop reflects a growing trend toward experiential learning, where activities are designed to combine education with enjoyment. For participants, the event offered both a creative outlet and an opportunity to learn through doing, reinforcing the value of art as a tool for personal development.
DOMS Industries Limited is engaged in the manufacturing and marketing of a diversified range of products that cater to the evolving needs of children, adolescents, and young adults through their formative years. The company’s portfolio spans scholastic art materials, writing instruments, office supplies, kits & combos, hobby & craft products, and select hygiene offerings, serving customers in India and international markets.
