On January 1st, 2024, a significant transformation is set to unfold within the Daifuku Group as numerous entities worldwide, especially those in the United States, undergo a comprehensive renaming process, aligning themselves under the unified Daifuku brand. This strategic initiative aims to firmly establish the Daifuku name across all countries and regions of operation, fostering a greater sense of unity within the Daifuku Group.
Founded in 1937, Daifuku Co Ltd has evolved into the world’s premier provider of material handling systems, catering to diverse industries such as manufacturing, distribution, cleanroom, automotive, and airports. The company’s prowess extends to a total support system encompassing consulting to after-sales services, showcasing its integral and comprehensive customer assistance. Daifuku’s headquarter is Osaka, Japan and it operates with production and sales bases in 25 countries and regions, reflecting its global footprint and influence in the material handling sector. The impending renaming of Daifuku Group companies signifies a strategic move to streamline and consolidate its brand identity, reinforcing its presence and impact across the world.
In North America, this initiative involves the renaming of key entities, such as Daifuku North America Holding Company becoming Daifuku North America, Inc., Jervis B. Webb Company transforming into Daifuku Airport America Corporation, Daifuku America Corporation changing to Daifuku Automotive America Corporation, Daifuku Cleanroom Automation America Corporation becoming Daifuku Cleanroom America Corporation, Wynright Corporation adopting the name Daifuku Intralogistics America Corporation, and Elite Line Services, Inc. rebranded as Daifuku Services America Corporation.
Similar renaming actions are taking place in Canada, where Jervis B. Webb Company of Canada, Ltd. is becoming Daifuku Manufacturing Canada Corporation, and Elite Line Services Ltd. is transitioning to Daifuku Services Canada Corporation. In the U.K., Jervis B. Webb Company, Ltd. is evolving into Daifuku Automotive U.K. Ltd., reflecting the global alignment of Daifuku’s brand identity. Furthermore, in India, ForgePro India Private Limited is set to be renamed Daifuku Manufacturing India Private Ltd. This renaming process signifies a comprehensive effort to align entities under a common global identity while reflecting the diversified sectors and industries that Daifuku serves.
As Daifuku Manufacturing prepares to navigate this transformative phase, the company remains consistent in its mission to provide cutting-edge material handling solutions and maintaining its position as an industry leader. This strategic move is not only symbolizes Daifuku’s intends to evolve and adapt but also reflects its enduring legacy in revolutionizing material handling systems worldwide.
