Dabur India, one of the top consumer goods companies, has recently announced its plans to invest ₹135 crore in setting up a new facility in South India. This investment shows Dabur’s vision towards expanding its operations and catering to the growing demand for its products.
Dabur India is an Indian multinational consumer goods company , founded by S. K. Burman. With its headquarter situated in Ghaziabad, Dabur manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods (FMCG) companies in India. The new venture by Dabur represents a strategic entry of the organization in the southern part of India ,which until now was an unexplored territory for the company. This will fuel the company’s vision of becoming a Pan India manufacturing entity.
The new facility will be equipped with high end technology and will focus on manufacturing a wide range of products which includes personal care, healthcare, and food items. This move is expected to generate employment opportunities and help the economic growth of the area.The company’s ‘Green Enterprise’ principles is commendable. By integrating energy conservation in the design and operation of the new facility, taking a step towards sustainability.
Dabur India mentioned in a statement that the new manufacturing unit in South India will produce various Ayurvedic Healthcare, personal care, and home care products. Some of the products that will be manufactured include Honey, Paste, and Odonil air fresheners. This expansion shows vision to providing a wide range of high-quality products to meet the needs of consumers in South India. It’s exciting to see Dabur’s continued growth and the diverse range of offerings they provide.
Mohit Malhotra, the Chief Executive Officer of Dabur India, stated that with South India’s contribution increasing, a decision has been made to establish a new manufacturing facility there. An investment of Rs 135 crore has been approved by the Board for this greenfield facility. According to Mohit Malhotra, this presents an opportunity to bring more jobs to the region and expand manufacturing capabilities to meet the growing demand for Dabur products in South India.
Dabur India has a strong image in the Indian market, with a diverse portfolio of trusted brands. By establishing this new facility, the company aims to enhance its production capabilities and meet the evolving needs of consumers across the country. The decision to invest in South India shows strategic approach to tap into the potential of this region, which is known for its vast consumer market and Indic business environment.
The company’s investment will not only boost its manufacturing capabilities but also strengthen its distribution network, guaranteeing timely availability of its products to customers. The new manufacturing unit will not only help in increasing Dabur’s production capabilities but also create job opportunities for the local workforce. This investment is expected to have a positive impact on the economy of the region, contributing to its overall growth and development.
This investment goes along with the Indian government’s vision of promoting domestic manufacturing and creating a self-reliant economy. Dabur India’s commitment to investing in local infrastructure and resources further shows its dedication to the “Make in India” initiative . Consumers can look forward to a wider range of high-quality products from Dabur India, manufactured with advanced technology.
This investment will not only benefit the company but also contribute to the overall development of the South Indian region. The expansion into South India is part of Dabur’s long-term growth strategy, which focuses on strengthening its presence in key markets across the country. By establishing a manufacturing unit in the region, Dabur aims to grow its production capacity, align its supply chain, and ultimately meet the growing demand for its products.
