With rising temperatures each year, staying cool during the hot summer months has become increasingly challenging. Air coolers offer a more affordable alternative to air conditioning, yet their usage in India remains lower than expected due to limited awareness. Crompton aims to change this with the introduction of its latest air cooler range – Aura, Avancer, and Jedi – designed to provide powerful cooling, portability, and convenience for everyday use. Whether for a relaxing night’s sleep or staying cool while working at home, Crompton’s air coolers are designed to keep you comfortable in every situation.
Crompton’s newly launched air coolers cater to a variety of cooling needs, offering tailored solutions for different room sizes and preferences. The Aura Series, designed for larger spaces, features a powerful fan blade that ensures strong airflow, keeping your home cool. It includes an ice chamber to accelerate the cooling process and an Everlast Pump built to withstand hard water. With high-density honeycomb pads, the Aura series provides consistent and long-lasting cooling, making it an ideal addition to any home.
For medium to large rooms, the Avancer Series provides an efficient and steady cooling solution. Its sharp fan blade, combined with a 4-way air deflection system, ensures even distribution of cool air throughout the space. The Avancer series also features an Everlast Pump for durability in hard water conditions and high-density honeycomb pads for intense cooling. Convenient features such as an autofill function and water level indicator make this model a perfect blend of performance and convenience.
The Jedi Series is another great choice for medium to large spaces, designed with an efficient fan blade for steady airflow. Like the Aura and Avancer models, it includes an ice chamber that speeds up cooling and an Everlast Pump to handle hard water. The Jedi series also features high-density honeycomb pads for reliable and long-lasting cooling, ensuring a comfortable and cool environment, even during the hottest months of the year.
Malhar Vadke, Vice President of Large Domestic Appliances at Crompton Greaves Consumer Electricals Ltd, commented on the launch: “At Crompton, we are dedicated to delivering innovations that address everyday challenges while maintaining the highest standards of quality and reliability. With summers growing more intense, there’s a clear need for effective and durable cooling solutions. Our new Aura, Avancer, and Jedi series are engineered to provide powerful airflow, portability, and durability. Built with advanced features and quality materials, these air coolers offer long-lasting performance, making them a valuable addition to any home. We’re proud to offer products that help families stay cool, even during the peak of summer.”
Crompton air coolers are now available at authorized retail outlets across the country and on major e-commerce platforms, providing optimal cooling solutions for homes throughout the summer season. With a legacy spanning over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s leader in fans and residential pumps. The company has built a reputation for producing innovative products that meet the needs of modern consumers, including high-performance fans, pumps, lighting solutions, water heaters, small kitchen appliances, and home appliances. Crompton continues to focus on energy-efficient products while supporting a strong dealer network and exceptional after-sales service across India.
Crompton’s commitment to energy efficiency has earned it multiple accolades, including the prestigious National Energy Consumer Awards (NECA) from the Bureau of Energy Efficiency (BEE). The company was recently awarded the Best Brand of the Decade 2021 by Herald Global and BARC Asia, solidifying its position as a leading player in the consumer electrical market.
