In the year 2023, Continental achieved a significant milestone by expanding its tire sales to include all ten of the world’s largest manufacturers of fully electric vehicles, an increase from nine the previous year. This growth is exemplified by the company’s provision of original equipment tires to the top five electric vehicle manufacturers in the Asia-Pacific (APAC) region for the first time.
Additionally, the company has maintained its position as the preferred tire supplier for the top five manufacturers in terms of volume across Europe, the Middle East, Africa, and the Americas. Manja Greimeier, who leads Continental’s Original Equipment business, emphasizes the importance of tires with low rolling resistance and minimal rolling noise for electric vehicles.
These demands are met by Continental’s high-performance tires, which have garnered the admiration of electric car manufacturers worldwide. Notably, renowned brands such as Tesla, BYD, Volkswagen, BMW, and Geely have all chosen Continental tires for their vehicles. The approval of Continental tires by automakers as original equipment suppliers underscores their exceptional performance and quality.
This endorsement entails rigorous testing over a span of up to four years to ensure compatibility with the handling characteristics of new vehicle models. Professionals in both the combustion engine and electric vehicle sectors opt for the company due to its technological advancements, which benefit all vehicles, whether they require original equipment or replacement tires. This trust from the automotive industry further highlights the company’s reputation for excellence.
Continental is a German multinational company specializing in automotive parts, electronics, and tire manufacturing. Founded in 1871, the company has grown to become one of the largest automotive suppliers in the world, with a strong focus on innovation and technology. The company’s automotive division produces a wide range of products, including brake systems, powertrain and chassis components, and vehicle electronics.
Continental is also a major player in the tire industry, manufacturing tires for passenger cars, trucks, and motorcycles. The company is known for its focus on sustainability and has been recognized for its efforts in reducing emissions and promoting eco-friendly practices. With a presence in over 60 countries, the company is a global leader in the automotive industry, known for its high-quality products and commitment to innovation.