Continental is a technology company whose 3D display with a touch function that has been typically developed for the vehicle Centerstack. This was awarded as a ‘Winner’ in the ‘Excellence in Business to Business’ category at the German Innovation award 2020. At the Automotive Brand Contest 2020, for the ‘Future, Mobility, and Parts’ category, the Natural 3D Centerstack Display was the ‘Winner.’
The Natural 3D Centerstack Display is the central part of the human-machine interaction at the cockpit’s center. The Lightfield technology ensures a natural 3D experience in 4K resolution for the benefit of all passengers in the absence of a head tracker camera or special glasses. Leia, Inc., from Silicon Valley, California is the originator of this technology.
The Lightfield display’s holographic representation has overall eight perspectives of the same object, which changes slightly on the basis of the viewing position. Complicated lighting effects, accentuations, and 3-dimensional highlights ensure secure, comfortable information transmission. The Natural 3D Centerstack Display enables a gestural interaction with protruding elements for the first time to enable not only blind operations but also a novel holographic user experience for passengers and drivers.
The Natural 3D Centerstack Display has a touch control combined with active haptic feedback. It is the foremost 3D vehicle display with these functionalities
Contactless capacitive gestures help to bring about the intuitive operation with protruding holograms. The touch function and the 3D display interact to facilitate the user for distance estimation and response time reduction to unexpected events. An impulse provides a signal for the right selection of the button, which permits a nearly ‘blind’ control. Owing to the 3D presentation and the touch function, the display is a blend of increased operating security, comfort, and much more user-friendliness.
“We are very pleased with the awards for our Natural 3D Centerstack Display. With the innovative Lightfield technology combined with the touch function, we create a natural 3D experience that increases not only the user-friendliness but also the comfort and operating safety for all vehicle occupants,” said Dr. Frank Rabe, head of Human Machine Interface business unit at Continental.
The German Design Council has been established as an initiative of the German Bundestag and since 1953, it has been rewarding design achievements, brand, and innovation of international standing. With the German Innovation Award, an international award to distinguish cross-industry innovations with impact has been established. This award is for solutions, services with user focus, detailed innovations, and added value in comparison with previous solutions. This award can be contested by companies from all sectors and industries of the economy, government, and non-commercial organizations. On May 26, at Berlin, the German Design Council gave away the German Innovation Award.
In the automotive industry, the Automotive Brand Contest is an international, neutral design competition. The German Design Council gives awards to outstanding communication and product design to draw attention to the primary significance of brand and brand design. These awards have four special categories and 13 categories. These categories encompass the complete design spectrum and an entire range from vehicle design and concepts to brand design and multimedia networking. The official award ceremony for the Automotive Brand Contest is scheduled in Fall 2020.
For more details, visit www.continental.com
