Cello World, a major player in consumer houseware, writing instruments, and stationery, is forecasting that its soda lime glassware segment will start contributing to its revenue in the second half of the financial year 2025 (FY25).
Gaurav Rathod, Managing Director of Cello World, explained that the soda lime glass market, used for products like drinking glasses and tableware, is significantly larger than the borosilicate market. “In India, this market is valued at around ₹2,000 crore, and we view it as a chance to reduce imports. We aim to capture about 10% of this market through our new capacity,” Rathod stated.
For Q1 FY25, Cello World reported a revenue of ₹507 crore, a 7% increase from the previous period. The company’s profit margins remained stable at 25%, and the profit after tax was ₹89 crore. Despite challenges, including those exacerbated by the election season, the company has maintained its revenue growth forecast of 15-17% for FY25. Growth has been mainly driven by consumer ware and furniture segments.
However, the writing instruments sector has seen a slowdown due to weak demand. Rathod noted that while stationery demand has been sluggish, particularly for pens, there has been a positive trend in July and August. The company is expanding its stationery range to better address demand fluctuations.
In the molded furniture segment, Cello World experienced robust performance, especially with coolers benefiting from a severe heat wave in India. Rathod indicated that while furniture saw good growth, long-term expansion is expected to be moderate, likely in the single digits to early teens.
Cello World, a prominent Indian company, operates across various sectors including consumer houseware, writing instruments, and stationery. Known for its diverse product portfolio, the company has recently ventured into the soda lime glassware market, aiming to capture a significant share of the ₹2,000 crore market in India.
