Casio India, a wholly owned subsidiary of Japan’s Casio Computer Co Ltd has announced the availability of its first batch of watches manufactured in India, marking a significant step in the company’s long-term commitment to the Indian market. This move supports national manufacturing objectives and reinforces Casio’s strategy to adapt more closely to evolving local consumer preferences.
The company is now producing 28 watch models within India, combining Casio’s renowned Japanese engineering with the capabilities of the domestic manufacturing ecosystem. These models have been curated specifically for Indian customers, focusing on design, functionality, and style preferences that resonate with local tastes.
Casio has had a presence in India since 1996 and is known for its innovation, product quality, and timeless design. With demand for watches continuing to evolve in both form and function, the decision to manufacture locally represents a new chapter in Casio’s India journey—enhancing agility, supply chain efficiency, and responsiveness to market needs.
Takuto Kimura, Managing Director of Casio India, stated “India remains one of our most important markets. With local production, we are in a better position to respond quickly to what Indian consumers want—whether that’s features, design, or pricing. This move strengthens our ability to offer products that are not just made for India, but now made in India. It reflects our broader commitment to be closer to our customers and build deeper roots in the region.”
Casio’s decision aligns with India’s growing focus on domestic manufacturing and self-reliance, while also helping the company optimize its supply chain and reduce lead times. The locally manufactured watches became available for purchase in late July, with dedicated marketing initiatives planned ahead of the festive season to highlight the launch of this new ‘Made in India’ lineup.
Casio India Co. Pvt Ltd (CIC) is the Indian arm of Casio Computer Co Ltd, headquartered in Tokyo, Japan. Since its entry into the Indian market in 1996, the company has built a strong brand presence with a wide range of products including timepieces, electronic musical instruments, calculators, label printers, and clocks.
Casio India is committed to delivering products that embody the brand’s global values of innovation, quality, and reliability. Guided by the corporate philosophy of “creativity and contribution,” the company continues to offer practical solutions that positively impact everyday life and meet the dynamic needs of Indian consumers.
