CASE Construction Equipment, a brand of CNH, has appointed Sachin Tare as Director – Manufacturing to lead operations at its manufacturing facility in Pithampur, Madhya Pradesh. The appointment is part of the company’s strategy to strengthen manufacturing capabilities, improve operational excellence and support its expanding presence in domestic and international markets.
In his new role, Mr Tare will oversee manufacturing operations at the Pithampur plant, with a focus on enhancing productivity, quality standards, operational efficiency and supply chain performance. He will work closely with the leadership team to drive continuous improvement initiatives and support the production of construction equipment for customers in India and more than 100 export markets.
Mr Tare brings over 30 years of experience in manufacturing, operations, supply chain management and business transformation across the engineering and automotive industries. Before joining CASE India, he spent nearly three decades with Mahindra & Mahindra, where he held several leadership positions across procurement, logistics, supply chain and manufacturing functions. He later served as Assistant Vice President – Operations at BirlaNu Ltd (formerly HIL Ltd), where he led operational improvement initiatives and manufacturing programmes.
During his career, Mr Tare has successfully managed large-scale manufacturing projects, including capacity expansion, greenfield facilities, new product industrialisation and operational transformation. His experience in implementing manufacturing best practices and building efficient production systems is expected to support CASE India’s next phase of growth.
Commenting on his appointment, Sachin Tare, Director – Manufacturing, CASE Construction Equipment, said he was pleased to join the company at a time when India’s construction equipment industry is witnessing strong growth driven by infrastructure development across the country. He said CASE has built a strong reputation for engineering excellence and customer confidence over the years, and he looks forward to working with the manufacturing team to further strengthen production capabilities. He added that the company will continue to focus on delivering high-quality construction equipment designed and manufactured in India for both domestic and global markets while reinforcing the country’s position as a key manufacturing hub.
The Pithampur manufacturing facility has been at the centre of CASE India’s operations for more than three decades and serves as the company’s manufacturing hub for the Asia-Pacific region. The plant manufactures a wide range of construction equipment for both Indian customers and international markets, supporting CASE’s global supply network.
Established globally in 1842, CASE Construction Equipment has been operating in India since 1989 and has built a strong presence in the country’s construction equipment sector. The company is a market leader in the vibratory compactor segment and has steadily expanded its footprint in the backhoe loader market through continuous product innovation and customer-focused solutions.
CASE offers a comprehensive portfolio of construction equipment, including backhoe loaders, excavators, wheel loaders, motor graders, vibratory rollers, crawler dozers, skid steer loaders, compact track loaders and rough-terrain forklifts. Backed by a strong dealer network, the company provides customers with reliable equipment, after-sales support, warranty programmes and financing solutions. Through continued investments in manufacturing, technology and talent, CASE remains committed to supporting India’s infrastructure growth while strengthening its global manufacturing capabilities.
