Homegrown food giant Britannia Industries and French dairy powerhouse Bel Group have officially launched a new cheese manufacturing facility in India, following a significant investment of ₹220 crore. This venture is set to expand the reach of their joint initiative, Britannia Bel Foods, which aims to cater to the increasing demand for cheese among Indian consumers.
Located in Ranjangaon, close to Pune in Maharashtra, this state-of-the-art factory is designed to produce an impressive 10,000 tonnes of premium Britannia The Laughing Cow cheese products. This initiative is part of a broader strategy to tap into the rising popularity of cheese in the Indian market, especially as consumers are increasingly seeking high-quality dairy options.
The newly inaugurated facility is strategically integrated into Britannia’s advanced dairy production setup. This alignment enables the plant to benefit from Britannia’s extensive milk procurement network, which involves collaboration with over 3,000 local farmers. By leveraging this local network, the factory aims not only to enhance the quality of its products but also to support the livelihoods of farmers in the region, thereby fostering a sustainable agricultural ecosystem.
The factory will offer a full assortment of Britannia The Laughing Cow cheese products, including slices, blocks, spreads, diced pieces, and cubes. This diverse product range is designed to meet various culinary needs and preferences, catering to the tastes of a growing number of cheese lovers in India. The establishment of this factory underscores the commitment of both Britannia and Bel Group to deliver high-quality dairy products to Indian consumers, contributing significantly to the nation’s dairy industry.
This collaboration between Britannia Industries and Bel Group is a significant milestone in the evolution of the dairy sector in India. As cheese consumption continues to rise in the country, this facility aims to enhance the availability and accessibility of high-quality cheese products, ensuring that Indian consumers can enjoy the goodness and versatility that cheese brings to their meals.
Founded in 1892, Britannia Industries is one of India’s leading food companies, renowned for its wide range of biscuits, bread, dairy products, and snacks. The company is committed to quality, innovation, and sustainability, continually striving to meet the evolving needs of consumers while maintaining high standards of production.
Established in 1865 in France, Bel Group is a global leader in the dairy sector, famous for its iconic brands, including The Laughing Cow and Babybel. The company focuses on producing healthy and nutritious dairy products that cater to diverse consumer preferences, emphasizing quality and sustainability in its operations worldwide.
