Brakes India, a leading braking systems manufacturer and part of the TSF Group, has announced a strategic partnership with ADVICS, a premium brake system supplier and an AISIN Group company. The joint venture aims to design, develop, and manufacture advanced braking products for the Indian light vehicle market.
This new entity will initially focus on developing Electronic Stability Control (ESC) systems, with plans to expand its product portfolio in phases. The greenfield project will be funded jointly by Brakes India and ADVICS, with Brakes India holding a 51% stake and ADVICS holding 49%. The joint venture will be established in southern India with an investment exceeding INR 500 crores and will employ over 300 people in the coming years.
“This partnership combines the strengths of both companies, leveraging advanced global technology, localization capabilities, quality systems, manufacturing processes, and superior customer connections,” said Vasudevan K, President of Light Vehicles at Brakes India. “Given the growth of hybrid and battery electric vehicles in India and the increasing demand for autonomous driving features, it’s crucial for us to offer superior products to our customers. Our investments in R&D and localization, combined with ADVICS’ proven global technology, will accelerate the adoption of advanced braking systems.”
Keizo Oda, Chief India Officer at ADVICS, expressed confidence in the collaboration, stating, “We respect Brakes India’s decades of experience and capability in the Indian automotive industry. Our partnership will bring operational synergies by integrating the strengths of both companies, further reinforcing safety offerings for Indian customers and consumers.”
The joint venture represents a significant step forward in the development and deployment of advanced braking technologies in India. By combining Brakes India’s extensive experience in the Indian market with ADVICS’ cutting-edge technology, the partnership is poised to set new standards in vehicle safety and performance.
The collaboration builds on a decades-long relationship between the TSF Group and AISIN Group, demonstrating a continued commitment to innovation and excellence in the automotive sector. As the Indian market continues to evolve with the increasing prevalence of hybrid and electric vehicles, the new joint venture is well-positioned to meet the growing demand for advanced braking systems.
