Magenta Mobility, a leader in electric vehicle fleet management, has teamed up with Bosch Mobility Platform and Solutions (MPS) to enhance its digital infrastructure. This partnership will see Bosch providing key support in areas such as cloud engineering, infrastructure management, vulnerability management, and overall digital operations. The collaboration is set to strengthen Magenta’s backend technology framework, helping the company build a secure, scalable, and resilient digital environment as it expands its business.
With a fleet of over 2,700 electric vehicles across seven cities, Magenta is preparing to scale up its operations, with a goal to increase its fleet to 10,000 EVs by 2026. To support this growth, the company is continuing to invest in robust in-house technology while also collaborating with capable partners like Bosch. Bosch’s expertise will be crucial in optimizing the digital infrastructure needed for this ambitious expansion.
This collaboration will enable Magenta to further solidify its backend operations, ensuring that they remain scalable, secure, and reliable as the business grows. Bosch will focus on enhancing Magenta’s cloud operations, infrastructure management, and vulnerability handling, while Magenta’s internal tech team will continue to manage core platforms like the proprietary telematics system NorMinc and other fleet optimization tools. Bosch’s contributions will complement Magenta’s in-house technology, boosting efficiency and ensuring a smooth experience for both clients and drivers.
Maxson Lewis, Managing Director and CEO of Magenta Mobility, commented, “Technology is central to our business, and we’re thrilled to have Bosch supporting our digital growth. Their expertise in cloud and infrastructure management is a valuable addition to our tech roadmap as we scale. This partnership reaffirms our commitment to building a secure, scalable, and future-ready digital ecosystem.”
Pradeep Ramachandra, Chief Technology Officer of Bosch Mobility Platform and Solutions, added, “We are excited to support Magenta’s growth journey with our deep technology knowledge and help them drive the electric mobility revolution in India. Our partnership will strengthen Magenta’s digital foundations and help us further our shared vision of safe, sustainable mobility through digital solutions.”
Magenta will retain ownership and leadership in the development of its overall technology stack, with Bosch providing strategic support in specific digital infrastructure and operational areas. This collaboration highlights Magenta’s commitment to a digital-first, partnership-driven approach in building a scalable and sustainable logistics platform for the future.
Bosch is a prominent provider of technology and services in India, operating across diverse sectors such as Mobility Solutions, Industrial Technology, Consumer Goods, and Energy & Building Technology. The country also hosts Bosch’s largest development center outside Germany, offering end-to-end engineering and technology solutions.
The Bosch Group operates in India through twelve companies, with Bosch Limited serving as its flagship entity. Other subsidiaries include Bosch Chassis Systems India, Bosch Rexroth (India), Bosch Global Software Technologies, Bosch Automotive Electronics India, BSH Home Appliances, ETAS Automotive India, Robert Bosch Automotive Steering, Bosch Mobility Platform and Solutions India, Newtech Filter India, Precision Seals Manufacturing, and Mivin Engineering Technologies.
Bosch began its manufacturing operations in India in 1951, which have since expanded to encompass 17 manufacturing facilities and seven development and application centers. This extensive infrastructure highlights Bosch’s commitment to technological growth and innovation in the region.
Employing over 39,769 associates in India, the Bosch Group achieved consolidated sales of approximately ₹37,912 crores (€4.2 billion) during the 2023–24 fiscal year, with ₹34,816 crores (€3.8 billion) generated through sales to third parties. Bosch Limited, as the flagship company, continues to drive the group’s operations and success, cementing its leadership in the Indian market and contributing significantly to the country’s technological and industrial landscape.
