Despite a difficult economic environment in 2024, Bosch continues to pursue its Strategy 2030, aiming to strengthen its market position and achieve long-term competitiveness. The group recorded sales of €90.3 billion in 2024, a decrease of 1.4% from the previous year, or 0.5% after adjusting for currency effects. Operating EBIT stood at €3.1 billion, with a margin of 3.5%. Chairman Stefan Hartung emphasized ongoing improvements in cost structures and the company’s focus on achieving top-three market positions in core business areas by 2030. Bosch targets annual sales growth of 6–8% through the end of the decade, assuming inflation stabilizes between 2–3%.
In early 2025, Bosch increased sales by 4% year-over-year. However, competitive pressures, particularly from Asia, remain strong. The company is implementing structural changes, including job reductions in Europe, to sharpen its competitiveness. A target EBIT margin of 7% is set for 2026, with management stressing the urgency of executing planned changes to respond to market shifts quickly.
Bosch continues to invest in innovation, filing over 6,700 patents in 2024. The company ranks among the world’s most innovative organizations. Bosch Ventures is allocating €250 million to a new startup fund, strengthening ties with emerging technologies and supporting internal development through external partnerships.
Despite geopolitical instability and economic uncertainty, Bosch is increasing its climate efforts. The company plans to cut Scope 3 emissions (mainly from product use) by 30% by 2030 compared to 2018, doubling its previous target. Bosch underscores that sustainability remains integral to its strategy, regardless of external pressures.
Bosch expects global economic growth between 2.25% and 2.75% in 2025, though trade policies and tariffs may cause fluctuations. The company targets 1–3% organic sales growth and aims to improve its operating margin, even as high investments in future technologies and restructuring continue to weigh on earnings. If the acquisition of Johnson Controls-Hitachi’s HVAC business closes mid-year, total 2025 sales could increase by up to two percentage points.
Bosch sees mobility transformation as a major opportunity. Key areas include software-defined vehicles, hydrogen engines, and driver-assistance systems. At Auto Shanghai, Bosch introduced modular ADAS platforms and AI-powered cockpit computers. The company is launching 50 new e-mobility projects in Europe and China in 2025, while hydrogen technology is expected to support significant future revenue, particularly in commercial and heavy machinery sectors.
In consumer products, Bosch is expanding its cordless power tool line, with around 90 new launches planned in 2025. The company is also adopting the Matter connectivity standard for smart appliances. A new factory in Egypt will produce 350,000 ovens annually for Africa and the Middle East, addressing regional demand more directly.
Bosch aims to generate €1 billion in sales from software and digital services by the early 2030s. Initiatives include tools like the Hydraulic Hub, designed to improve industrial maintenance efficiency. Automation solutions for battery, semiconductor, and consumer goods production are being developed, with Bosch Rexroth introducing several innovations at Hannover Messe.
Growth in the HVAC sector is expected to accelerate with the planned acquisition of Johnson Controls-Hitachi’s business. Bosch is also investing in hybrid heat pumps and AI-enabled solutions, such as early wildfire detection systems using gas sensors and drone data.
Bosch posted €0.9 billion in free cash flow in 2024, achieving its 1% of sales revenue target. Over the past five years, the company has invested €57 billion in future-oriented fields. R&D expenditure reached €7.8 billion in 2024, representing 8.6% of sales. Capital spending stood at €5.1 billion, and liquidity reached €8.2 billion. The equity ratio remained stable at 44.3%.
All business sectors were impacted by weak markets in 2024. Mobility revenues declined slightly to €55.8 billion but grew 0.2% when adjusted for currency effects. The EBIT margin fell to 3.8%. Industrial Technology achieved €6.4 billion in sales, supported by digital initiatives and innovations in electrification. The Bosch Group is a globally recognized provider of technology and services, employing approximately 418,000 people worldwide as of December 31, 2024. In the 2024 financial year, the company reported total sales of €90.3 billion. Bosch operates through four core sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology.
With a focus on major global developments—such as automation, electrification, digitalization, connectivity, and sustainability—Bosch leverages its technological expertise to develop integrated solutions across sectors. The company’s wide-ranging presence across various industries and regions reinforces its ability to innovate and adapt to changing global demands.
Bosch combines its capabilities in sensor technology, software, and services to deliver cross-functional solutions. It also integrates artificial intelligence and connectivity to develop practical, sustainable, and user-centric products. Guided by the principle “Invented for life,” Bosch is committed to enhancing quality of life while supporting the conservation of natural resources.
The Bosch Group includes Robert Bosch GmbH and around 490 subsidiaries and regional entities in over 60 countries. With a vast network of sales and service partners, Bosch maintains a presence in nearly every country worldwide. Its global innovation capacity is supported by 87,000 employees working in research and development at 136 locations.
Founded in 1886 in Stuttgart by Robert Bosch (1861–1942) as the “Workshop for Precision Mechanics and Electrical Engineering,” the company has maintained a long-term focus thanks to its unique ownership model. Ninety-four percent of Robert Bosch GmbH’s share capital is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by the company itself and a Bosch family-owned entity. Control of voting rights lies with Robert Bosch Industrietreuhand KG, which ensures the company’s long-term stability and independence, in accordance with the founder’s original vision.
