BMW Group India achieved a remarkable milestone in 2024, marking its highest-ever year-to-date (YTD) car sales between January and September, with an impressive 10% growth, selling 10,556 units. This total includes the delivery of 10,056 BMW cars and 500 MINI vehicles, along with 5,638 motorcycles from BMW Motorrad. According to Vikram Pawah, President and CEO of BMW Group India, this sales achievement is a testament to the company’s well-executed strategies and its commitment to delivering an exceptional customer experience.
The long wheelbase models have been particularly successful, with the BMW 7 Series, BMW 3 Series, and BMW X1 showing strong demand. Additionally, the newly launched BMW 5 Series Long Wheelbase has been met with great enthusiasm, already recording over 300 sales and an order backlog of more than 600 units. In the electric vehicle (EV) segment, BMW Group India has maintained its robust presence, with 725 electric BMW and MINI vehicles delivered during the first three quarters of 2024.
The BMW i7 has emerged as the best-selling BMW electric model, reflecting the growing interest in premium electric mobility. Overall, the company offers a diverse range of six electric vehicles, which include the BMW i7, i5, i4, iX, and iX1, as well as the MINI Countryman Electric. In addition to cars, BMW also provides two electric scooters, the BMW Motorrad CE 04 and CE 02. Importantly, the company crossed a significant milestone by surpassing 2,000 EV deliveries, with the BMW iX standing out as the top-selling luxury EV, having sold over 1,000 units.
To further support the adoption of electric vehicles, BMW India has developed one of the most extensive fast-charging networks across 51 cities, offering a seamless charging experience for its customers. In addition to the public charging infrastructure, the company provides a range of customer-centric services, such as complimentary home chargers, destination charging solutions, and smart e-routing, all of which help to build confidence in the shift to electric mobility.
BMW’s dominance in the long wheelbase luxury car market remains strong. The BMW 7 Series, BMW 5 Series, and BMW 3 Series, all featuring extended wheelbases specifically tailored to the preferences of Indian customers, have gained widespread popularity due to their enhanced interior space and superior comfort. These models have become a mainstay of BMW India’s success in the luxury car market.
In the premium luxury segment, BMW Luxury Class vehicles, which include models like the BMW 7 Series, BMW i7, BMW X7, and BMW XM, contributed significantly, accounting for 17% of the company’s overall sales. The BMW X7 was the standout performer in this category, with exclusive editions such as the BMW X7 Signature boosting the brand’s luxury image.
Sports Activity Vehicles (SAVs) have also made a significant impact on BMW’s sales in India, comprising 55% of the brand’s total sales. Leading this segment is the BMW X1, which alone contributed around 20% to overall sales. In the sedan category, the BMW 3 Series was the top performer, capturing a 19% share of total sales. BMW India Financial Services has played a key role in facilitating sales, with nearly 70% of BMW and MINI vehicles being financed through the company’s 360° finance plan.
This financing program offers customers the convenience of low monthly instalments, guaranteed buyback options, and flexible choices at the end of the financing term. Additionally, BMW’s festive offers, such as BMW Joy Days, feature attractive financing deals, including interest rates as low as 7.75% per annum and EMI plans starting from Rs 49,999 on select models.
BMW Group is a global leader in premium automotive and motorcycle manufacturing, headquartered in Germany. Renowned for its innovation, luxury, and performance, the company produces iconic brands like BMW, MINI, and Rolls-Royce. Committed to sustainability and cutting-edge technology, BMW Group focuses on electric mobility, digitalization, and delivering high-quality, customer-centric solutions worldwide.
