The BMW Group and UNICEF have announced a partnership in India aimed at enhancing education for 1 lakh children across four states, focusing on foundational learning and STEM (science, technology, engineering, and mathematics) skills. The initiative seeks to empower children from early learning stages through adolescence, with a special emphasis on marginalized adolescent girls.
This collaboration will provide access to quality STEM education for girls in Kasturba Gandhi Balika Vidyalayas and Tribal Ashramshalas in remote rural areas of Assam, Jharkhand, Tamil Nadu, and West Bengal. As part of a broader global initiative, the BMW Group and UNICEF aim to reach over 10 million children annually across five countries, including India, by fostering education and STEM training.
UNICEF India Representative Cynthia McCaffrey highlighted the importance of STEM education in bridging employment skill gaps, especially for girls, who often miss out on such opportunities. Vikram Pawah, President and CEO of BMW Group India, emphasized that the partnership leverages education as a powerful tool for empowerment, combining it with gender equality to maximize its impact.
The BMW Group, through its BMW, MINI, and Motorrad brands, targets the premium segment of India’s automobile market. Beyond luxury vehicles and motorcycles, the group offers tailored financial services for its discerning clientele through its subsidiaries, BMW India and BMW India Financial Services, both headquartered in Gurgaon, NCR.
Since commencing operations in 2007, BMW India has established a robust presence, including a manufacturing facility in Chennai, a parts warehouse in Pune, a training centre in Gurgaon, and a dealer network across major metropolitan areas. The Chennai plant locally produces nine car models, underscoring BMW’s commitment to “Make in India.” MINI has gained recognition as a premium small car brand since its Indian launch in 2012, while BMW Motorrad has catered to motorcycle enthusiasts since its official entry in 2017. Together, BMW, MINI, and Motorrad operate through over 80 customer touchpoints nationwide.
BMW India Financial Services, functioning as a Non-Banking Finance Company (NBFC) since 2010, provides Retail Finance, Commercial Finance, and Insurance Solutions as corporate agents. These services are designed to offer flexible and exclusive financial options, perfectly aligned with the needs of BMW’s premium clientele, enhancing the overall ownership experience.
