Blue Star, a renowned home appliances manufacturer, has announced its strategic plan to invest a substantial sum of Rs 250 crore in the upcoming fiscal year to further augment its manufacturing capacity for room air conditioners (ACs) at its Sri City plant located in Andhra Pradesh.
Presently, the company produces 10 lakh units annually across its manufacturing facilities, including the one at Sri City, and aims to increase this capacity to 1.8 million units in the near future. B Thiagarajan, the Managing Director of Blue Star, emphasized the company’s ambitious objective of capturing a 15% market share in the room AC segment, despite already holding a significant share of 13.75%.
This expansion plan also entails strengthening the distribution network on a national scale to cater to the growing demand for their products. With a target turnover of Rs 9,500 crore for the current fiscal year, Blue Star is optimistic about the substantial growth prospects in the room AC industry, which is expected to double by the year 2030.
This strategic investment highlights Blue Star’s dedication to improving its manufacturing capacities and expanding its market footprint in the fiercely competitive home appliances industry. This move demonstrates Blue Star’s firm resolve to strengthen its position and innovate in response to market dynamics, ensuring it remains a key player in the sector.
Blue Star Limited is a leading Indian company specializing in air conditioning and commercial refrigeration products. Established in 1943, the company has a rich legacy of providing innovative cooling solutions for residential, commercial, and industrial use. Blue Star’s extensive product portfolio includes a wide range of air conditioners, air purifiers, water purifiers, and refrigeration products.
Blue Star is known for its commitment to sustainability and environmental responsibility, evident in its focus on developing eco-friendly products and adopting green practices in its operations. The company’s strong emphasis on research and development has enabled it to introduce cutting-edge technologies and stay ahead of market trends.