BL Agro, a prominent name in India’s FMCG sector, marked an impressive start to World Food India 2024 with the grand unveiling of its pavilion. The event, held at Bharat Mandapam in New Delhi, was inaugurated by Shri Chirag Paswan, Minister of Food Processing Industries, who served as the chief guest. The first day drew a significant crowd, with industry leaders and attendees captivated by the interactive experiences offered at the BL Agro pavilion.
The event showcased BL Agro’s journey, from its modest origins in Uttar Pradesh to becoming one of India’s top FMCG brands. The success story particularly resonated with visitors, who expressed great interest in the company’s evolution and commitment to quality.
A highlight of the day was the launch of Nourish Pulses, the latest addition to BL Agro’s ever-growing product line. The launch was accompanied by the premiere of a new television commercial, featuring the revamped Nourish brand, underscoring the company’s focus on delivering high-quality, nutritious, and hygienic products to Indian households. This move further strengthens BL Agro’s dedication to promoting health and wellness.
Speaking at the event, Ashish Khandelwal, Managing Director of BL Agro, shared his enthusiasm: “It’s a privilege to be part of World Food India 2024 and to have Shri Chirag Paswan ji inaugurate our pavilion. This platform allows us to showcase our capabilities and vision to a global audience. The positive response we’ve received so far is truly humbling.”
World Food India 2024, organized by the Ministry of Food Processing Industries (MOFPI), serves as a significant platform for promoting India’s food processing industry. The event aims to attract investments, highlight innovations, and foster collaborations between domestic and international stakeholders. The four-day event brings together industry leaders, government officials, and businesses, creating opportunities for partnerships and growth in India’s food sector.
BL Agro has planned several key announcements throughout the event. On Day 2, B.L. Kamdhenu Farms Limited, a subsidiary of BL Agro, will sign a major Memorandum of Understanding (MoU) with Sweden-based M/s De Laval. The agreement aims to promote sustainable cattle breeding and dairy technology practices, focusing on a zero-waste economy and incorporating innovative technologies such as embryo transfer and cattle IVF.
On Day 3, Leads Connect Services Private Limited, BL Agro’s agritech arm, will sign an MoU with Poland-based Arya Capital. This partnership is set to enhance India’s agricultural value chain using advanced technology and sustainable practices. The MoU will be signed in the presence of Dr. Arun Kumar, Minister of State, Uttar Pradesh.
The event will conclude with the unveiling of BL Agro’s Vision 2030, a strategic roadmap outlining the company’s goals for the next decade. The presentation will take place in the presence of Shri Santosh Gangwar, Hon’ble Governor of Jharkhand, and will highlight BL Agro’s ambitious plans for future growth and innovation. With a busy agenda ahead, BL Agro looks forward to engaging with visitors, partners, and stakeholders, driving forward discussions on innovation and sustainability in the food industry.
Based in Bareilly, Uttar Pradesh, BL Agro Industries Ltd is a key player in India’s FMCG industry. The company boasts one of the largest distribution networks among branded edible oil and food product manufacturers in the country. Initially founded as a mustard trading house in the 1950s, BL Agro has grown into a full-fledged FMCG enterprise, with a wide portfolio of products under the brand Nourish, catering to diverse consumer needs.
