BiUp.ai, an immersive technology SaaS platform driven by AI, has joined forces with Škoda Auto India to launch the Škoda Kylaq. This collaboration is aimed at advancing digital transformation in the automotive industry by offering a connected, unified customer experience through cutting-edge technologies. The goal is to reshape automotive marketing and enhance customer engagement with the help of AI-driven immersive visualizations.
Petr Janeba, Brand Director at Škoda Auto India, shared, “The introduction of the Kylaq marks a significant milestone for Škoda in India, focusing on redefining the customer experience. By leveraging AI, AR, and XR, we can offer customers an interactive and immersive way to experience the vehicle in a digital environment, making the process more convenient and engaging.”
Prashant Sinha, CEO and Founder of BiUp.ai, expressed excitement about the partnership, stating, “This collaboration combines our AI, data intelligence, and extended reality expertise to bring the ŠkodaKylaq to life in a unique and innovative way. We’re setting a new benchmark for digital transformation in the automotive industry.”
The collaboration introduces technologies that allow customers to interact with the ŠkodaKylaq through AI-driven AR and XR, revolutionizing the traditional car-buying process by offering a more engaging and immersive experience. Both Škoda Auto India and BiUp.ai are committed to driving digital innovation in the automotive sector and providing seamless, personalized customer experiences.
BiUp.ai’s platform enhances customer interactions across industries like auto-tech, fashion-tech, and home décor through the use of AI and immersive technologies. With operations in India, Southeast Asia, and the United States, BiUp.ai focuses on creating unified customer journeys powered by data intelligence to deliver effective solutions and real-world impact for its clients.
Škoda Auto Volkswagen India Private Limited (SAVWIPL) is driving the future of mobility with unmatched career opportunities, a culture of continuous innovation, and a strong emphasis on work-life balance. Headquartered in Pune, SAVWIPL oversees the Indian operations of five iconic automotive brands: Škoda, Volkswagen, Audi, Porsche, and Lamborghini.
Recognized for its excellence, the company has earned prestigious accolades, including ‘Great Place to Work,’ ‘Top Employer,’ and HR Asia’s ‘Best Companies to Work for in Asia’ in 2023. SAVWIPL operates two state-of-the-art manufacturing facilities in India, located in Chakan, Pune, and Shendra, Chhatrapati Sambhajinagar (formerly Aurangabad). With a legacy of over 20 years, SAVWIPL offers the most diverse portfolio of vehicles in the market, encompassing both Battery Electric Vehicles (BEVs) and Internal Combustion Engine (ICE) models, cementing its position as a leader in the automotive industry.
